Leica’s camera company (Leica also has two companies that produce measuring instruments, microscopes and other equipment) is now affiliated with HERMES. HERMES itself is a top luxury brand and also positions Leica as a luxury product. , coupled with Leica's irreplaceable position in the camera field, such brand value must of course be added to the price, which is the main reason for its high price;
Secondly, Leica has many unique patented technologies. In particular, the optical quality of the lens has always been among the top of its peers. Its R&D team, technology accumulation, production technology, and testing methods are all manifestations of its strength. These things have supported Leica's strong foundation in the camera field for decades. , left a deep impression on people who have used Leica cameras, so they have the confidence and strength to buy them more expensively than others;
Also, the performance of Leica cameras itself is also very good, and many Leica cameras After using it for 30 to 40 years, the shutter speed is still accurate and the imaging is excellent. This is a camera that can be passed down from generation to generation (except for the ordinary small DC that cooperates with Panasonic now). It should be more expensive, right?
Some people may say that no matter how good Canon is, it is not so expensive; in Japan, the largest country for cameras, there are the largest number of Leica fans in the world. 60% of Leica cameras are sold to Japan. The Japanese regard It was regarded as a sacred object, and the price was very high. A large part of it was bought for collection. It is said that the president of Canon is also one of the Leica collectors.