It can be said that the rapid development of China's economy after the founding of New China has brought a golden historical opportunity for the development of China's automobile industry. Especially since the 199s, the non-public sector of the economy has developed rapidly and gradually became an indispensable part of the development of China's productive forces. It is from then on that the development of China's automobile industry began to enter the fast lane, and Great Wall Motor started to build cars.
In p>1984, Wei Jianjun's uncle founded Great Wall Industrial Company (predecessor of Great Wall Motor Co., Ltd.), mainly engaged in automobile modification business.
Wei Jianjun was one of the few young people in Baoding who got on the bus at that time. His first car was LADA. Wei Jianjun, who loves car modification, almost became a professional racing driver. He used to drive a LADA to perform stunt drift at Baoding Airport, so he was also awarded the title of "Baoding Car God".
in p>1989, Wei Deyi, his father, was optimistic about the opportunities in the auto parts market. By purchasing imported cars for disassembly, he began to independently develop the front axle independent suspension, and jointly established Baoding Taihang Dongwei Automobile Suspension Co., Ltd.. In the same year, his uncle Wei Deliang died in a car accident, and the Nandayuan township government sent someone to take over the Great Wall Industrial Company, but it soon fell into a loss dilemma due to poor business conditions. In 199, the debt of Great Wall Industrial Company reached 2 million yuan, and the Nandayuan township government had no choice but to offer preferential terms to attract people to contract.
At this moment, 26-year-old Wei Jianjun was born, and he expressed his willingness to contract Great Wall Motor! Because of this love for cars, I took over my late uncle's industry. Everything is difficult before it is easy. Fortunately, young Wei Jianjun is very enthusiastic about cars. He stays in the workshop with technicians and engineers almost every day, disassembling various types of cars, studying the structure of cars, and gradually understanding the technical characteristics of major brands of cars. At that time, the Great Wall was mainly looking for some small opportunities in the big market. At the same time, it also customized special vehicles for some local refrigeration plants and oil companies, and the company's operating conditions gradually improved. Wei Jianjun was not satisfied with just doing refitting business, relying on the technical accumulation of his parents. He decided to realize his dream of building a car and manufacturing his own brand car. He was 29 years old that year.
Wei Jianjun started with agricultural vehicles with a low threshold, but within a few months, it stopped the agricultural vehicle project because of the meager profit and the mixed market, which made it difficult to establish a brand. Next, Wei Jianjun entered the car market again. In 1993, based on the manufacturing technology of the front axle and suspension of the family business, Wei Jianjun assembled the first batch of "Great Wall cars" by purchasing chassis, and the price was 1, yuan. In order to open up the market, Wang Fengying, then general manager of marketing, sold his car to the northeast market. The sales of "Great Wall Car" are gratifying, bringing millions of yuan in sales revenue in just half a year and earning the first bucket of gold for the Great Wall.
The good times didn't last long. In 1994, the national Industrial Policy of Automobile Industry was promulgated, and the automobile industry began to implement the "catalogue" system management. The cars produced by Great Wall couldn't get on the catalogue, and suddenly they became "black households". Wei Jianjun had to reluctantly stop the car project, and the income of Great Wall dropped by more than half. The following year, Wei Jianjun began to look for a way out. He went to the United States and Thailand for market investigation and found that pickup trucks were very popular in both places. Wei Jianjun thinks that the market of China is close to that of Thailand, so pickup trucks should have great potential.
In the middle and late 199s, private enterprises in China ushered in a new round of rapid development. The Great Wall aimed at the self-employed and township enterprises, who had a strong demand for pickup trucks that could pull goods, save fuel, be durable and have low prices. At that time, the national policy had strict restrictions on the purchase of cars by social units, so many units turned to pickup trucks. Wei Jianjun just seized this historical opportunity.
In p>1995, Hebei Great Wall Group Co., Ltd. was established. In the same year, Wei Jianjun renewed the contract with Nandayuan Township Government for five years. In January 1996, "make a little progress every day" became the entrepreneurial spirit of Great Wall Motor, and this slogan has been accompanied by the development of the Great Wall.
on March 5th, the first Great Wall Deer pickup truck rolled off the assembly line. The engine of this truck was purchased from Mianyang Xinchen Engine Factory, and the gearbox was from Tangshan Gear Factory. The Great Wall Deer pickup truck was priced at 6,-7, yuan, which was lower than the mainstream pickup truck with a price of 1, yuan at that time, so it was very popular in coastal areas with developed private economy, such as Guangdong, Fujian, Zhejiang and Shandong. With the strategy of low price and high volume, Wei Jianjun quickly gained a firm foothold in the market and successfully opened up a market segment of pickup trucks below 1, yuan.
in p>1998, the government of Hebei province issued the decision that collective enterprises in cities and towns should complete the reform of property right system as soon as possible, so Nandayuan township government began the first asset distribution. In order to thank Wei Jianjun for his special contribution, the township government awarded Wei Jianjun an equity interest (accounting for 19.87% of the equity of Great Wall Industrial Company) equivalent to an annual growth rate of more than 2% in the net equity of Great Wall Industrial Company. ? At the same time, according to the contract agreement, Wei Jianjun has the right to get 1% tax-free profit of Great Wall Industrial Company since 1994, totaling 2.14 million yuan, and Wei Jianjun converted the money into 5.48% equity. So far, he * * * got 25% equity of Great Wall Industrial Company.
Later, the Nandayuan Township Government Foundation had serious bad debts, and the township government decided to transfer its 21% equity of Great Wall Motor Group to Wei Jianjun for 8 million yuan. This means that Wei Jianjun owns 46% equity, Nandayuan township government owns 44% equity, and the company's trade union owns 1% equity. Wei Jianjun has become the largest shareholder of Great Wall Motor Co., Ltd., and a collectively owned enterprise has completed the privatization process.
in October, 1999, the great wall held a ceremony to roll off the production line of 1, vehicles from picardie. at the same time, Tianye Automobile and Brilliance Automobile established Hebei Zhongxing Automobile Manufacturing Co., Ltd. through a trans-regional lightning joint venture. This incident is very worrying for Wei Jianjun, because the engine on the Great Wall pickup truck comes from Mianyang Xinchen Engine Factory, which is controlled by Brilliance. After the joint venture between Tian Ye and Brilliance, the Great Wall became a competitor of Brilliance, and Brilliance may no longer provide engines to the Great Wall at that time. Unexpectedly, Brilliance quickly withdrew from the cooperation with the field. The field turned to the Great Wall, but Wei Jianjun had lost interest in the field because he had a new goal. On January 18th, 2, Wei Jianjun spent 8 million yuan to acquire the state-owned enterprise Huabei Automobile Factory in Gaobeidian, and established Baoding Great Wall Huabei Automobile Co., Ltd. as a holding company.
In order to take precautions, Wei Jianjun also established a joint venture with two Baoding businessmen, and on June 18th, 2, Great Wall Internal Combustion Engine Company was established, with Wei Jianjun holding 51% of the shares. Great Wall Internal Combustion Engine Company introduced advanced manufacturing equipment from Japan, the United States and Germany, and produced multipoint injection engines by using engine technology with expired patents, which solved the worries of Great Wall Motor and became the earliest enterprise with core power among independent brands. The Great Wall Internal Combustion Engine Factory made a quick profit and attracted the cooperation of the old Changchun Internal Combustion Engine Factory.
in p>21, the first congress of the company's trade union decided to transfer 1% of the shares held by employees to Wei Jianjun's father Wei Deyi 9%, his mother Chen Yuzhi .5% and his wife Han Xuejuan .5%, with transfer fees of 13,79,74 yuan, 761,65 yuan and 761,65 yuan respectively. The money will be used as a special fund of the trade union to reward the employees who have made contributions. At this point, Wei Jianjun and his family * * * hold 56% of the shares of Great Wall Motor. On June 12th, Great Wall Motor Co., Ltd. was restructured into Great Wall Motor Co., Ltd. with a registered capital of 17.5 million yuan.
To be continued ...
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This article comes from the author of ChejiaNo. in car home, and does not represent car home's standpoint.