Elegant Fragrance Category: Based on the recognition of consumers and the research and enrichment of traditional cigarette styles, it is a Chinese cigarette subcategory with relatively low tar content, relatively little smoking harm and relatively good throat comfort by applying characteristic technology and patent integration technology.
the "three innovations" of elegant and fragrant categories
meet the new demand of cigarette consumption: seek the intersection of consumer demand, business order and market response, so as to achieve the maximum fit between category characteristics and consumer mental cognition.
Reflect the new trend of Chinese cigarettes: give priority to the study of original ecological tobacco leaves, natural herbal flavors and fragrances, with the support of strengthening the research of characteristic technology and Chinese traditional culture, showing a unique personality.
Explore the new trend of cigarette technology: create or add hundreds of special R&D and manufacturing processes, change the implementation standard into setting standards, change manufacturing into creation, and explore personalized technologies.
The crystallization of "three highs" of elegant and fragrant products
The Yellow Crane Tower Science and Technology Park is the body, and Industry-University-Research's combined system is the network, so as to carry out technical cooperation with more than 2 universities and scientific research institutions at home and abroad, and turn traditional consumer goods into patent integrated products.
representative of high quality: the extract of natural herbal plants is dissolved in high-quality tobacco leaves to realize the harmony and unity of high aroma, low coke, low harm and soothing throat.
the symbol of high taste: pay attention to the cultural foundation, value recognition and characteristics of the times, pay attention to the shaping and dissemination of category culture, and attach the profound connotation of value-added and premium to products to realize the natural association between categories and temperament such as high value, high self-cultivation and high taste.
the "ten elements" of elegant fragrance category
are famous doors
and create classics. The Yellow Crane Tower, which inherits the precious blood of Nanyang Brothers Tobacco Company, is natural in luxury and extraordinary in style; Elegant and fragrant, leading Chinese cigarette classics, ready to come, proudly facing the world.
the collection formula
combines the essence of ancient and precious books and inherits the essence of the theory of traditional Chinese medicine for thousands of years, and uses the collection formula with modern science and technology to restart the classics and shine new splendor.
The golden color system
follows the basic color tone of 1916, inherits the dignity and massiness of gold, and perceives the aesthetics and interest of neoclassicism in the eyes.
characteristic craft
The characteristic craft of whole leaf selection, small pot stir-frying, silk storage in barrel and Han's triangle ... laid the foundation of the category and achieved the classic style.
Exclusive resources
With steep peaks and deep valleys, the Shennongjia area around Hubei Province is the only green treasure in the mid-latitude zone of the world; Extremely mellow, derived from nature, the unique original ecological resources naturally breed rare and elegant fragrance.
Rare materia medica
With the godsend treasures such as Dendranthema morifolium, Peucedanum praeruptorum, and Dwarf Tea, it is refreshing and natural, and has the effects of clearing throat, relieving cough and resolving phlegm. Naturally, the "fragrance" brings out the best in each other.
functional packaging
a cigarette is a beautiful work of art. Advanced industrial aesthetic design presents the most luxurious gift for people with extraordinary taste. While providing convenience in details, it gives people the enjoyment of beauty and satisfies consumers' personalized value orientation and pursuit with differentiation.
new materials
strive for perfection, constantly develop new materials, and promote the improvement of product quality and the strengthening of category style. With unremitting efforts, irrigation quality is legendary; With endless efforts, we will create a classic handed down from generation to generation.
low harm and soothing throat
The fragrance is elegant, elegant and pure. Delicate, soft, and sweet. With low harm and soothing throat as the core functional value orientation, we provide the most intimate care with the most sincere gratitude.
elegant culture
"elegance" is the combination of form and meaning, and "scholar" is the existence of wind and bone. Low-key luxury, restrained publicity. Born noble, Yellow Crane Tower faces high-end consumer groups; Light and mellow, the Yellow Crane Tower leads the heaven-sent elegance and fragrance.
Shennongjia has the only well-preserved subtropical forest ecosystem in the mid-latitude region of the world today, and it is the most distinctive monopolistic world-class natural resource. Dendranthema morifolium, a pollution-free natural plant that only grows above 22m above sea level, only lives around Shennongding, and will be denatured when transplanted to other places below 22m above sea level. The technicians of the Yellow Crane Tower Science and Technology Park found that the extract of Shennong Chrysanthemum morifolium was < P > comparable to French spices in fragrance type and fragrance retention time. In the Yellow Crane Tower Science and Technology Park, the essence of Shennong Chrysanthemum is extracted layer by layer and condensed into the unique "God-given elegant fragrance" of the Yellow Crane Tower.