ANTA, Anta, as the official sportswear supplier, will provide sports equipment including sportswear, shoes, and accessories to the International Olympic Committee members and staff.
In March, Anta also launched a T-shirt co-branded with Doraemon. A few days later, the Olympic Games were announced to be postponed.
Anta has created Olympic equipment for 10 Chinese national teams at the Tokyo Olympics:
Weightlifting has always been one of the most popular events for Chinese Olympic teams to win gold. The weightlifting shoes developed by Anta adopt three major International cutting-edge technology protects athletes to the maximum extent possible.
In addition to using A-Wearable technology and super wear-resistant fibers to ensure stability, the forefoot also uses a Taloon "claw" holding system, and the heel and arch use A-FORM bionic arch cushioning. Shock technology not only ensures wrapping, but also minimizes the chance of sports injuries.
Another item that requires high "kung fu" is boxing shoes. Anta's "customized" boxing shoes for the team members not only use the Taloon "claw" holding system, but also use 3D printing technology to accurately control the foot shape and better protect the ankles. A former national team boxer , two-time Olympic champion Zou Shiming once wore this pair of shoes to win his first gold belt.
Anta has always attached great importance to technological innovation. It is the Chinese sports brand that has invested the most in research and development and has the most product patents so far. It has invested a total of approximately 3 billion in Olympic equipment research and development.
Anta provides sportswear for the Olympics, Paralympics and Winter Olympics:
As China's number one sports brand, Anta has already foreseen the fierce competition. As the official partner of the Chinese Olympic Committee, the official partner of the 2022 Beijing Winter Olympics Organizing Committee, and the official sportswear supplier of the International Olympic Committee, Anta has spared no effort to sign contracts on the premise of winning the "Grand Slam" of Olympic sponsorship resources. Sponsored many athletes and national teams, building a sports marketing moat.
In 2020, Anta invited Wu Dajing, Zhang Jike and Gu Ailing to become brand spokespersons, sponsoring 22 national teams including boxing, taekwondo, and gymnastics. In May this year, it officially signed a contract with the national swimming team. It is worth mentioning.
Anta has previously built competition equipment for a total of 29 Chinese national teams. More than 200 national team members have worn Anta competition equipment to participate in Olympic games, and 112 Olympic champions have worn Anta on the Olympic podium.
After various early layouts, Anta will usher in the "harvest season" this year. Just some time ago, Anta just won the Tmall 618 "Champion" - No. 1 in the domestic sports shoes and apparel category. The cumulative e-commerce transaction volume exceeded 2 billion yuan, a year-on-year increase of more than 60%. The latest financial report forecast also shows that operating profit will increase by no less than 55% in the first half of 2021, and revenue is still growing at a high rate.
In its 2020 financial report outlook, Anta regards the 2020 Tokyo Olympics, the 2022 Beijing Winter Olympics and the Winter Paralympics as the top priority of the performance growth curve of "mass, professional, new domestic products" Heavy.
Many securities institutions such as Essence International and China Merchants Securities also believe that domestic sports brands will grow rapidly with the development of the industry under the background of the Double Olympics. As an enterprise with Olympic sponsorship resources and an industry leader, Anta will Priority is given to benefiting from industry growth dividends.
Anta's new brand concept "If you love sports, China has ANTA" also marks that Anta will strengthen its preferred brand for professional sports and provide mass consumers with equipment solutions for various sports scenarios. Develop significant differentiated competitive advantages.