Brown: coconut palm (the worst, containing sugar and alkali, easy to get insects, can only be pressed into a brown board with glue to avoid insects, but it is not environmentally friendly), mountain palm (divided into low altitude and mountain cloud palm), Indian jute palm (similar to China mountain cloud palm, with hype, most fakes on the market), followed by hand palm, which is green and environmentally friendly, but easy to get insects without high temperature sugar removal and degreasing.
Take: D-grade fabric as an example: 3D= deep processing of polyester makes it three-dimensional, with low cost, but high price, low comfort and strong speculation. Velvet fabric: it's too extravagant and unnecessary. The real goods on the market are extinct. E-class fabric: pure cotton antistatic three-dimensional knitted fabric, which has the best practicability, the highest comfort and the best cost performance. Chemical fiber fabrics have been eliminated, except for some low-end apartments, which are used less and are not environmentally friendly.
Fillers: high elastic cotton, low elastic cotton, soft cotton, fluffy cotton, silent cotton, molecular cotton, constant temperature cotton, moisture-proof cotton, PU cotton, memory cotton, environmental protection felt, hot melt felt, spacer cloth, ecological cotton, latex, non-woven fabric, density cotton, etc.
Brands are expensive-worthless, so they can only be shown to the public.
This is the pattern. The price paid for the formation of the brand is huge. At present, there is a statistic in the industry: brand mattresses are generally priced at 10-20 times the cost price. If it is less than 10, it will lose money, and every link is shared. As we all know, advertising accounts for more than 60%-200% of the total income. Although the prices of some brands have doubled,
If the price is high, it is necessary to create gimmicks, such as applying for many invalid patents.
Patents must be unique and useful in many people's minds. I won't say much about other industries, and the patents in the mattress industry basically have no gold content. In layman's terms, it is a patent for a patent. These patents are only props for sale, only for Xiaobai. When many white people see a patent, they immediately feel tall and feel that they have chosen the right one. In fact, such patents are worthless. To put it bluntly, he is a silent salesman and shopping guide.
Common gimmicks:
Negative ions-false, nonexistent pseudoscience.
Silver ion-false, non-existent pseudoscience.
Anions-false, nonexistent pseudoscience.
3d polyester thickening.
Controlling water molecules-actually, it is PVC material (the same material as the brush on the washing brush).
Graphene-this material itself is unreasonable to use on mattresses.
Far infrared-false, non-existent pseudoscience.
Induction spring-fake, no induction, only semi-quenched, not durable.
Car rolling mattress does not deform-anyone can do it after removing the spring side spring and the support spring.
The rollable mattress proves the function of the spring-it is similar to the principle of car rolling.
Popular mattresses can only be counted as cushions, which are only suitable for very few people.
Next is the question stage, I hope everyone can participate:
What are your needs?
Brand or quality?
You said you like to sleep soft, soft enough to sleep? You like to sleep hard. How hard is that?
Someone said: I tried it and it was very comfortable. Which new mattress is uncomfortable?
Why do some people feel comfortable when they experience it, but the more they sleep, the worse they feel?
Why do some people feel very comfortable, but they are tired after a sleep?
Why do some people sleep and lie comfortably, but their back hurts when they sleep?
Why do some people turn over and never sleep again?
Why? Why? Too many. Why?
So much. Why? In the final analysis, it is caused by mismatch with users.
The basic conditions for a good mattress are:
1: Health and environmental protection, foundation and hard conditions in foundation.
2: Antibacterial, moisture-proof, antibacterial, moth-proof, mildew-proof and mosquito-proof, as long as it is a grade A material.
2. Beautiful and durable, the same mattress material and configuration, can make a variety of different styles, very flexible, this is nonsense.
4. Comfortable, comfortable doesn't mean it suits you, but what suits you must be comfortable.
5. Matching with users, including elastic value, buffer value, mute degree, soft and hard value, fit degree, constant temperature value, etc. Different people are required to sleep on different mattresses, the same materials, the same configuration and the same style, but they must have different technologies.
6. Sex price, high-quality products, reasonable profits and professional services. For example, it is reasonable to sell a product with a cost of 2000 yuan at a price of 2300-2500 yuan, but it is unreasonable to turn it into 20 thousand yuan. Some people may not care about money and are not short of money, but don't let people think that your money is stupid. You really can't spend it on charity to accumulate virtue for future generations. Your merits are boundless. It's obviously a pit. Don't do this.