Shirley Schmahl, 43, lives in Boulder, Colorado, USA. One afternoon, it was raining and Shirley was sewing at home. In order to amuse the noisy three children, she found some silk decals and beads from the sewing kit to decorate the children's "hole shoes".
Each of the three children has several pairs of Kaloc "hole shoes" of different colors, and they even wear them to school. "I just wanted to make them happy," Shirley recalled. "They were very excited to see these decorations and shouted for flowers of different colors." Shirley's husband Richard is a successful entrepreneur. When he saw the children happily showing him "hole shoes" decorated with various patterns, he immediately realized that this was a rare business opportunity. The next day, he applied for patents for all Carocci "hole shoes" ornaments and trademarks designed by Xie Li.
After everything was ready, Mr. and Mrs. Schmahl's company was formally established. The company is called "Jibbitz", which specializes in producing Carochi's "hole shoes" decorations. They planned to invest $300,000, but in fact they only spent less than $200,000. "Because we made a profit almost from the beginning," Shirley said.
enjoy great popularity
Schmahl Zega's children came to school wearing Kaloc "hole shoes" decorated with various decorative flowers, and were immediately sought after by other children. They asked to decorate their Kaloc "hole shoes" with various patterns. Orders poured in, flocking to the Schmahl couple. Three months later, on the wedding anniversary of Mr. and Mrs. Schmahl, the website of Jibbitz Company was officially opened. Schmahl Tse said: "We chose this special day, because this enterprise is the crystallization of our joint efforts, and we will meet the challenges of the future together."
Mr and Mrs Schmahl receive 200 orders every day. With the increasing demand, they began to cooperate with overseas enterprises, and the other side produced jewelry and sold it themselves.
Jibbitz advertised on the website "Let customers express their individuality creatively with personalized shoes". So far, Jibbitz has developed 1 100 kinds of ornaments, each of which costs about $3. These decorations range from the feathers in Harry Potter to the characters in Disney.
Jibbitz also tailored the best-selling accessories according to the characteristics of different regions. For example, the company manufactures football ornaments for Europe, designs "Hello Kitty" ornaments for Asia and sells national flag ornaments to the United States. In 2006, Jibbitz ornaments have been exported to 86 countries and regions.
Millions of housewives
By August 2006, Schmahl and his wife had successfully sold 800,000 ornaments. There is a map on the company website, showing the distribution of wholesalers with red dots. When the map was first established, there were only five red dots on it, and it rose to 20 three days later. In less than two weeks, red dots have spread all over the map. Shirley became a celebrity and was invited to participate in the TV talk show "oprah winfrey Talk Show" and record the first issue of "Millionaire Housewives".
Schmahl Ce and his wife sold Jibbitz to Carochi brand in June 5438+February 2006 for a high price of 20 million dollars. In fact, the two companies have been in contact for a long time. One of the three founders of the Karochi brand also happens to live in Boulder, Colorado. When he saw one of Schmahl's daughters wearing Kaluochi "hole shoes" decorated with Jibbitz ornaments, he immediately gave her her own business card and asked her to tell her mother to call herself.
Shirley recalled: "I didn't want to sell gibbets at first." I want to prove that I can handle this. Finally, we succeeded, and far exceeded my expectations. When I sold Jibbitz two years ago, my heart was full of sadness. "
The initial sales of Jibbitz jewelry has exceeded $654.38 billion. Shirley predicted that the future sales of Jibbitz jewelry would be immeasurable. Xie Li admits that Jibbitz jewelry has achieved such a great success that she didn't expect, but she believes that this success will not be short-lived: "Because the brand itself has begun to reposition, I am also designing new jewelry styles. We are actively developing other products. "