Deng Bohong said he was lucky, because how far a person can go mainly depends on his values and way of thinking. He benefited from family inheritance, and more is a correct value.
Deng Bohong was born in Inner Mongolia and his ancestral home was Shandong. He moved to Tangshan and Beijing in primary school and Shenzhen in middle school. Deng has a democratic family. His grandfather graduated from Waseda University in his early years, and his father majored in physics. At the same time, he has great enthusiasm for design. He not only owns two patents, but also designed the logo of Daya Bay Nuclear Power Station. Therefore, Deng Bohong comes from a typical literary family, and his respect for curiosity and creativity and his sense of innovation dominate the family inheritance.
Deng Bohong said he was lucky, because how far a person can go depends on his values and way of thinking, and thanks to family inheritance, he gained the correct values. Leo, O-blood, and sense of honor are a driving force flowing in Deng Bohong's blood.
Deng Bohong belongs to Leo and has type O blood. Honor is the driving force running through his blood vessels.
After working in his father's factory for two years, he defined that stage as "helper" For him, it is his duty and obligation as a son to "stand up" when his father needs it.
Deng Bohong once worked in his father's factory for two years. He defined that period as "helping". It is his duty to stand up when his father needs help.
My father is a typical scholar. He studied hard and invented two invention patents. During the upsurge of reform and opening up, he cooperated with Hong Kong capital, put the first patent into the market, and finally ended the cooperation for commercial reasons, but also accumulated the first bucket of gold. Then, my father started his second venture with a second invention patent. To turn this patent into a commercial product, he must pass a small-scale production test to test the feasibility of its market-oriented operation. According to the particularity of raw material resources, Baotou was selected. When small-scale industrial production is completed and formal production begins, the operation of the factory needs management, sales and procurement. . . As the only child in the family, it is natural to share the worries for his father, so Deng Bohong came to Baotou. In those two years, he lived such a life: there were only three TV stations, CCTV, Inner Mongolia and Baotou, and there was almost no entertainment. For a young man who just graduated from college, it's boring. He must find something to support his youth. In the middle of the night, he ran to the factory, turned on the machine tool and began to practice that trick. He used a small piece of wood, turned a bracelet and carved a vase to pass the time (this hobby has continued to this day), and finally became a skilled welder, lathe worker and even a mechanical patent inventor. It is in these two years that he has changed from a mechanical layman to a patent inventor who can still be obtained by Baidu.
Deng Bohong's father is a typical scholar, who studies hard and owns two invention patents. At the great opportunity of China's reform and opening up, his father cooperated with a Hong Kong company and put the first patent on the market. Although the cooperation was finally terminated for commercial reasons, it also helped Deng's father to obtain initial capital accumulation. Later, Deng's father started his business again with the second patent, but in order to turn the patent into a commodity, small-scale production tests were needed to test the feasibility of the project in the market. Based on the particularity of materials, Deng's father set up the factory in Baotou. After the small-scale production test, the factory needs to manage, sell and purchase. As the only son in the family, Deng Bohong naturally shared his father's care and burden, so Deng went to Baotou. At that time, Deng could only watch CCTV, Inner Mongolia Channel and Baotou Channel, and there were no other entertainment programs. For a young man who just graduated from college, it is really boring to spend his life like this. Deng knows he should find something to do. Sometimes in the middle of the night, he goes to the workshop to turn on the machine, and makes some small things with a small piece of wood, such as bracelets or vases (this hobby has been preserved until now) to kill time. During two years, he changed from a complete layman to a skilled welder and lathe worker, and even an important mechanical patent holder.
Although the factory was very successful, he felt that it was his father's business, not his own. What he wants is a career that interests him.
Although the business is doing well, Deng Bohong believes that this is his father's business after all, not his own. What he really longs for is the business he really loves.
After leaving Baotou, return to Shenzhen.
After leaving Baotou, Deng Bohong returned to Shenzhen.
I bumped back to Shenzhen by mistake and joined a three-dimensional animation company. At that time, three-dimensional animation was just emerging, and Deng Bohong saw: "How cool!" . By chance, on Valentine's Day in 2003, my company opened.
By chance, Deng entered a 3D film company in Shenzhen. At that time, 3D animation had just started, and Deng Bohong thought it was cool. By chance, I opened a company belonging to Deng Bohong on Valentine's Day in 2003.
Deng Bohong has no professional background. "I always have a strong curiosity and a desire to create innovation. Therefore, I often do things that have nothing to do with my major. " Curiosity drives him to study hard, not only for creativity, but also for technology. It seems to run in the family. "My grandfather is a mechanical student at Waseda University, and now he still has an ashtray made of molten copper and tin and a model dug out with bricks at home. My father is also very strange. He studied physics, but designed the logo of Daya Bay Nuclear Power Station. One of his patents is related to botany. "
In fact, Deng Bohong has no professional background. "I always have a strong curiosity and a desire to create innovation, so I often do things that have nothing to do with my major." Driven by curiosity, Deng tirelessly studied innovation and technology. It runs in the family. My grandfather studied mechanics at Waseda University, and his ashtray made of molten bronze and tin is still kept at home. My father is also very strange. He majored in physics, but designed the logo of Daya Bay Nuclear Power Station. One of his patents is related to botany.
Experience is a kind of wealth. That experience in the factory in those days seems to be one of his creative sources. "In my creation, I used many mechanical elements, such as hydraulics, levers, motors, transmission cams ... which I learned in my father's factory." Deng Bohong said.
Experience is wealth. Experience in the factory seems to be one of the sources of Deng's creation. "My idea involves many mechanical elements, such as hydraulic pressure, lever, motor and driving cam, which I learned in my father's factory." Deng Bohong said.
Deng Bohong felt that he had no ideal at the beginning of the company, and the company had no strategy. It is entirely because of his aggressive and perfectionist personality that he has come to this step.
According to Deng Bohong, the company had no ideal and strategy at the beginning, and he attributed the present development to his aggressive personality and perfectionism.
When the company was first established, he often estimated how much hard expenses he needed to spend a year. In August and September, if you earn enough, you don't take orders, just pick a project that can give full play and challenge your limits.
At first, Deng will estimate the cost of one year. When he earns this money in August and September, he will refuse other projects and only choose one that can give full play to his talents and challenge his limits.
In June 2004, China Railway signed the Dianshi Digital Real Estate Animation. The price is only 300 thousand, and the construction period took five and a half months. It uses building growth animation steel bars, cement, floors, cast pipes and other building components that have never been used before, flies from all directions, grows and builds by itself, and instantly grows into a building. This landmark technology can often be seen now, and its founder is Deng Bohong. But no one had tried it at that time. How can it look good? Can the machine render? I didn't know it meant a lot of work. Due to the huge amount of calculation, the company bought out all Pentium 4 3.0GHz Xeon CPUs on the market. The contract was signed at 300,000 yuan, and Deng Bohong spent at least 600,000 yuan.
In June 2004, Dance Digital signed a contract with China Railway Group at a price of 300,000 yuan. The project lasted for five and a half months, and the animation of building growth was adopted for the first time. Cement, floor and steel poured in from all directions, forming a building automatically in an instant. Deng Bohong created this landmark technology, which is now widely used. However, no one had tried it at that time. How could this technology have a good effect? No one can say for sure. In view of this, the workload involved in this project is huge, and Dance Digital even bought all Pentium IV 3.0GHz Xeon CPUs on the market. The contract price is only 300 thousand, and Deng Bohong spent at least 600 thousand on it
In 2008, China's meticulous painting was shown in the form of three-dimensional animation for the first time in the world. Before this, ink painting has successfully entered animation, but meticulous painting is very difficult, which makes this expression impossible to present. Meticulous brushwork is a form of line drawing. The uneven thickness of brush strokes, uneven color of brush strokes, easy appearance of colors, scattered perspective and other related problems all deviate from the accurate system on which 3D animation is based. On the first day of New Year's Day, 2009, Deng Bohong received a phone call from the Secretary-General of the Organizing Committee of the European Digital Arts Festival (IMAGINA): "Congratulations to Teacher Deng, your work" The Golden Land Furong Family "won the grand prize in this competition ... Congratulations again, you are the first China winner since the establishment of our competition." IMAGINA is one of the most authoritative awards in the fields of visual effects, creativity and animation. Previous award-winning works include Spider-Man, Transformers, X-Men and other classic blockbusters, and the winners are all top production companies such as Pixar, Industrial Light and Magic, and Blizzard. Jindi Furong Family won the gold medal of "Best 3D Simulation" in IMAGINA, which is the highest international award for 3D advertising works in China so far.
In 2008, Golden Land Lotus Garden exhibited the traditional realistic paintings of China in the form of 3D movies for the first time in the world. Before this, Chinese painting has successfully entered this field, but most of the difficult traditional realistic paintings in China cannot be presented. The traditional realistic painting in China adopts the method of line drawing and color matching, and the problems such as uneven lines, irregular colors, color overflow and aimless perspective deviate from the accurate system of computer simulation. On the first day of the Lunar New Year in 2009, Deng Bohong received a phone call from the Creative Committee: "Congratulations, Mr. Deng! Your work Jindi Lotus Family won the prize ... Besides, you are the first Chinese winner of this activity. Congratulations again. " IMAGINA is one of the most authoritative awards in the field of visual creativity and animation. All previous award-winning films are classic blockbusters, such as Batman, Transformers and X-Men. All previous award-winning companies are top production companies, such as Pixar, Industrial Light & Magic and Blizzard. As a matter of fact, the best 3D simulation film of Golden Land Lotus Garden is the highest international award awarded to China so far.
There is a scene in "Transformed king kong 2", in which the pyramid is trampled into tofu and the stones are scattered. This is a scheme made by using rigid body dynamics technology. Before "Transformers" came out, he had used this technology to realize a reverse project and made a project "Red Dragon Century". In that year, the contract price was 400,000, and Dianshi Digital subsidized 800,000 R&D expenses for half a year. So far, this project has won the most advertised international awards in China, with a total of ten awards.
There is a scene in "Transformed king kong 2" in which the pyramids are trampled and all the stones fall. This is a design based on rigid body dynamics. Before Transformer, Deng Bohong had implemented a reverse project for this technology, named Honglong Century Plaza. The project was contracted at a price of 40,000 yuan, with a voluntary subsidy of 800,000 yuan from Danci Digital, which was completed in six months. Therefore, Red Dragon Century Plaza is by far the most award-winning China commercial film in international competitions, with a total of 10 awards.