The consumer market has always been "young people win the world", and OPPO, as a brand with extensive influence among young people, is well versed in brand building. 20 19 12, OPPO was selected as the brand of 20 19 China Brand Power Festival 100. 20201October 4th, 65438, won the evergreen award of Caijing 2020 "Sustainable Development and Innovation Award".
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For young consumers who pursue a modern lifestyle, OPPO can provide fashionable digital products that are more creative, higher in quality and more conspicuous than other brands, because OPPO always regards the exquisite and humanized design of products as the persistent pursuit of the company.
OPPO's technological breakthrough can not be separated from the attention and investment in innovation. By September 5th, 20 16, OPPO had publicly applied for 8683 patents. There were 7576 applications for invention patents, of which 87.3% were for invention patents. For OPPO, its patents are more concentrated in the fields of taking pictures, rotating cameras, and VOOC flash charging.
With the development of mobile Internet industry, China's technological innovation power has gradually appeared on the international stage, and the mobile phone industry is a typical representative. Although the overall market is cold, the shipments of China mobile phone manufacturers represented by OPPO have maintained steady growth.
Baidu encyclopedia -OPPO