From an enterprise on the verge of bankruptcy to a profit, Shandong Ocean Food Company has comprehensively and profoundly explained the relationship between science and technology and the rise and fall of enterprises.
In May, 21, Song Shuxiao, a famous business person in Shandong Province (who has revived the state-owned enterprises in dire straits for seven times), made a sober analysis of the market situation, and decisively spent 45 million yuan to buy Shenhui Food Company, which was on the verge of bankruptcy, and was renamed as "Ocean Shipping" again, implying that the new company would set sail and sail. Song Shuxiao led his team to catch up with the new journey of building "FD Kingdom". FD series vacuum dehydrated foods produced by Shandong Xiaoyang Ocean Food Co., Ltd. are unique in the world in terms of high technical content. Fifteen products such as plain noodles, spinach and egg soup, strawberry fruit, solid fresh milk, instant sea cucumber, wonton, rice porridge, grapes and so on have won national invention patents.
what exactly is FD? Why does it have such great magic? Which industries have it been used in? How can this new technology in bred in an inner chamber, with no one knowing her bring a breakthrough revolution to the food industry?
vacuum freeze-drying, which is called "FD" in English. FD technology began in the early 2th century. As early as World War II, the wounded in the battlefield needed a lot of plasma, which was difficult to transport and store, and the supply of plasma was a big headache. Using FD technology to dehydrate plasma is portable and easy to carry. When necessary, normal saline can be injected to activate cells, and fresh plasma can enter the wounded to save lives, which greatly improves the efficiency of battlefield medical work. After the end of World War II, FD has been widely used in biomedicine and aerospace. Among them, China has made major technological breakthroughs in dehydration of cornea, skin and kidney, which has played an important role in human civilization and health. In the 196s, the United States used this technology to produce freeze-dried food as astronaut space food. In the 197s, with the acceleration of industrialization, Japan digested and absorbed American FD scientific and technological achievements, and made a breakthrough in FD technology and equipment. Since then, FD products and equipment have entered the era of industrial production, and are mainly used for low-temperature dehydration and drying of medicines, beverages, food and agricultural and sideline products.
Although sublimated and dehydrated food is rarely seen in local dining tables, this technology does not destroy the physical and chemical structure of the original substance, and it can be preserved for a long time without refrigeration. The difference between the food treated by this technology and the food dehydrated by heating is that the original texture, taste and fragrance of the food have not been lost, but have been enhanced.
this technology does not take away the extremely light aromatic oil contained in food, so the taste and fragrance are not only preserved intact, but also concentrated on the surface of fruits and vegetables. The result is that although the food after sublimation and dehydration looks ugly, it tastes more delicious than fresh fruit. This technology is suitable for potatoes, pears and carrots ... < P > Nowadays, concentrated and fortified foods such as soups and dishes and other foods after sublimation and dehydration are not so much produced for ordinary people as for astronauts, mountaineers and soldiers. Nevertheless, food companies find that the food after sublimation and dehydration has novel characteristics such as strong taste, so they have broad market prospects.
China's agricultural and livestock products have been wandering in the original or primary processing stage, and the technical content is generally low. At present, the international market is in short supply of freeze-dried food, and China is not only rich in vegetables, meat and aquatic products, but also has low cost to process such food resources into freeze-dried food. By developing freeze-dried vegetables, meat and other foods, the quality of China's export food will be improved and higher added value will be obtained. At present, the freeze-dried foods produced in China mainly include soup, shrimp, semi-finished products, health products and instant noodle seasonings, with an annual output of less than 1, tons. According to experts' prediction, by 21, only one high-grade instant noodle accessory in China will need about 4, tons of freeze-dried food, and with various fast food ingredients, soups and drinks, the annual consumption of freeze-dried food will exceed 1, tons. In fact, the traditional dehydrated and dried food processing technology is far from meeting people's demand for healthy food. FD technology has been widely concerned because of its unique fresh-keeping function in frozen food.
At present, many food processing enterprises in China have made gratifying achievements in the application of FD technology. Among them, Shandong Ocean Food Company, whose chairman Song Shuxiao won 15 invention patents in three years, has made a breakthrough in the field of FD food processing.
milk is a necessity in family life, but its shelf life is short, and it is not easy to eat in public places. Can FD technology be used to make this drink ready to drink? Shandong Yuanyang Food Company began to concentrate on research and development, and finally made half a catty of fresh milk into a milk ball the size of a camphor ball by FD technology. After the milk ball is recovered by boiling water, a cup of fresh milk with clear color and mellow taste is obtained. It is reported that only France has set foot in this invention.
sea cucumber is a low-fat, high-protein food with high nutritional value, and contains many healthy ingredients. Ocean Shipping Company hired a senior chef with professional experience to prepare the sea cucumber. After FD, all the nutrients of the sea cucumber were retained, and it could be absorbed by the human body 1% after eating, and the effect of drying the sea cucumber by other methods was incomparable.
China's instant noodle industry is in a new period of integration and innovation after quite severe changes. The annual output of this industry with the most national characteristics of China has increased rapidly from 1.5 billion packets to 3 billion packets in 22 for more than 1 years since 1992, making China the largest instant noodle producer and consumer in the world. In this case, Ocean Shipping Company believes that if convenience products want to gain a firm foothold in the market, the key is to highlight "personalization". To this end, they aimed their pursuit at the original taste of FD. After several months of trial and error, the original noodles of "Shenzhou Yiwei" were successfully launched, which successfully ended the long frying history of instant noodles in China. The original, 1% pure natural green food attracted the attention of many people and was put on people's dining tables ....... < P > China's FD food industry is still in the early stage of development, and the loading area of FD equipment in China is only about 18M2, and the total output of FD food in the whole year is only 15, tons. In terms of loading area, China is only equivalent to the level of Japan in the early 198 s. In terms of output, China is only equivalent to the level of the United States in the mid-196s. At present, the production capacity and output of FD food in China are extremely disproportionate to the populous country with extremely rich agricultural and sideline products, and the development space is extremely broad. The strong demand for green food generated by the improvement of the quality of life of domestic residents is a strong driving force for the breakthrough growth of FD food.
At present, China's FD food industry is mainly driven by international market demand, and more than 98% of its products are exported. Especially after China's entry into WTO, the demand in the international market continues to increase, and China has entered a good opportunity to develop FD food industry.
American, Japan, Europe and other FD food consuming countries import a lot of FD food every year. These countries import more and more from other countries because of their higher production costs. Over the years, there have been an endless stream of foreign buyers for FD food in China, which vividly reflects the rapid growth of the demand for freeze-dried food in the international market, and FD products will surely set off a new round of food revolution.