What's the difference between logo and company name?

Logo refers to the icon of the company, that is, the icon that the company has applied for a patent. Logo is generally printed on the appearance of the company's products, and it also has a certain color. Different companies have different logos, and logos are also patented. The company name refers to the specific name of the company, that is, the detailed name. The company name represents a company's industry. Sometimes, the company name can reflect the category and nature of the company.

The company name is an integral part of the enterprise visual identification system, which carries the intangible assets of the enterprise and is the medium of comprehensive information transmission of the enterprise.

Logo, the abbreviation of logotype, generally refers to a trademark or logo. It is the first sign that consumers can see and feel, and usually appears in obvious places, such as the signboard at the door and the advertising space on the roof.

Enterprises should embody their own brand characteristics when designing their own brand Logo, pay attention to the creation of brand memory points, facilitate consumers to remember their own brands, and indirectly improve consumers' awareness of brands.

To sum up, logo is an integral part of the company logo.