So what function does the trademark itself have to enable enterprises to be invincible in market disputes?
① identification function
Because a trademark is a symbol used by a business entity on the goods or services it provides, it can distinguish its goods or services from those provided by other market entities, so the primary function of a trademark is the recognition function. Through trademarks, consumers can effectively remember goods, thus forming buying habits; Enterprises can expand the market and start to operate brands; In addition, the administrative department can conveniently supervise and manage goods and services.
② Protection function
Because the trademark as a logo, its function is to identify. However, after a trademark is approved and registered by the Trademark Office, it becomes a registered trademark, and its trademark registrant enjoys the exclusive right and is protected by law. So registered trademarks can also play a defensive role.
Registered trademarks are the shields of enterprises in business wars. Trademark registrants enjoy the exclusive right to use trademarks, and no unit or individual may use them at will. If a trademark is used in the market without the permission of the trademark registrant, it will be punished by law once it is discovered.
③ Capital increase function
As an intangible asset, a registered trademark is valuable, so it also has the function of increasing capital. The evaluation value of trademarks can increase the total assets of enterprises.
The so-called trademark evaluation refers to the act of confirming, evaluating and evaluating trademarks according to specific purposes, following fair and statutory standards and regulations, and using appropriate methods to provide value scales for asset business. Trademarks evaluated by authoritative national evaluation institutions can be injected as registered capital in the form of intangible assets, and can also be directly used for investment and financing.
Trademarks can not only be used as intangible assets, but also create practical economic benefits. Trademarks can directly create profits for enterprises through transfer and authorization. Trademarks obtained through trademark transfer have higher value than those obtained through trademark registration, so enterprises gradually begin to use trademark transfer as the main way to obtain trademarks in the market.