OPPO
I. Introduction:
OPPO is a camera phone brand chosen by more young people. In the past ten years, OPPO has focused on technological innovation in the field of mobile phone photography, creating an era of mobile phone selfie beauty. It has successively launched camera phones with front-facing 5 million pixels and160,000 pixels, and creatively launched the world's first electric rotating camera and ultra-clear image quality, providing excellent mobile phone photography experience for young people in more than 20 countries and regions around the world.
Second, the brand concept:
"Perfect beauty" is the essence of OPPO brand, which conveys OPPO brand's pursuit of perfection and its determination to achieve perfection. The ultimate beauty not only represents the pursuit of the ultimate, but also represents the pursuit of beauty and art.
OPPO？ Chen Mingyong, CEO, explains "supreme beauty" as follows: "All products produced by OPPO must be exquisite designs and works of art with style". OPPO's brand mission is to create a beautiful life experience through exquisite products and innovative technologies.
Third, technological innovation:
OPPO has always attached great importance to technological innovation. By July, 20 16, the disclosure of patent applications of OPPO has entered the forefront of domestic local applicants. 10 list, this is OPPO's 12 entry into this list.
By September 5th, 20 16, OPPO had publicly applied for 8683 patents. There were 7576 applications for invention patents, of which 87.3% were for invention patents. For OPPO, its patents are more concentrated in the fields of taking pictures, rotating cameras, and VOOC flash charging.