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We recently sent a video called: Why is the flagship mobile phone so expensive?
Why do you think the flagship mobile phone is so expensive at first impression?
Brand premium? Design fee? Hardware fee? Patent fee? Material cost? Endorsement fee?
Actually, there are all these, but the proportions are different. However, we all agree that the flagship mobile phone will always be the first one to eat crabs, such as Liu Haiping, who has been sprayed for half a year. Facial recognition has mixed opinions.
In other words, the flagship mobile phone takes the lead in using new technologies, new looks, new materials, new patents, new hardware and so on. These things, together with the preliminary preparations, subsequent supplements and various taxes and fees, have become the prices we have seen.
The cost of these new technologies and materials will definitely be higher than before. For example, the single chip price of Xiaolong 835 reached 65 dollars, which was the standard configuration of the previous generation flagship product. How much is this? About 4 10 yuan. A thousand yuan machine is only one or two thousand yuan, of course, it is impossible to give you an 835. As for 845, it can only be more expensive but not cheaper.
According to insiders, the price of Snapdragon 6 Series is about one third of that of 8 Series chips, so the price of Snapdragon 660 may be 160 yuan. Do you know why mobile phones are so cheap for manufacturers like OPPO?
The price of OLED screen varies with the size and resolution. Let's take a few examples. Let's feel it: the price of full-color organic light-emitting diodes with 5-inch or 5.5-inch 720 1280 is about 265 yuan, the price of Samsung G9008V LCD screen (Samsung S5) is about 370 yuan, and the price of Samsung S6 screen is about 725 yuan. These are domestic quotations, and it is theoretically cheaper for manufacturers to purchase in large quantities from the original factory.
What about the other hardware, the camera? Here we mainly look at the rear camera. Sony Z5 camera is quoted in 55 yuan, which is relatively cheap. IPhone 8 Plus was quoted in 300 yuan, but I didn't say it was purchased from the original factory. Apple's original rear cameras are hundreds of bases, and they are all old flagships. Double shot? Double camera is definitely more expensive.
Memory cards or something are cheaper. Do you usually buy them? There may be hundreds of demanding questions.
We don't know how much some metaphysical skills will cost, but the gap can still be seen. Fingerprint identification is a relatively cheap technology, right? Most of the quotations are around 1200. We don't know what the fingerprint on the screen is, but if you refer to vivo x2 1, it should also look like 4500.
Face recognition, cheap also have one or two hundred. The more expensive one is 4500 yuan. Because it is a mobile phone, tens of thousands of pieces of equipment can't fit. However, thousands of dollars can still be stuffed in.
The same is face recognition, why is iPhone X so expensive? Recently released vivo x2 1 Promotion 1024 feature point, the price of mobile phone is in the range of 3000 yuan. What about iPhone X? 30,000. The official is also very modest, saying that there are more than 30,000 real estimates. Why does iPhone X sell for 10 thousand? Now it's time to get a clue.
As for the Liu Haiping of iPhone X, this kind of screen is much more expensive than ordinary screens. You must turn where the straight line passes. When it is a right angle, you must be round.
Add up all the above, in fact, a flagship mobile phone can't make much money if it sells for 56 thousand. Don't invite a spokesperson. If emmmm is invited,
Sell 78,000 or even 1 10,000 flagship mobile phones and calculate the latest hardware and technology you own. How much profit do you think the manufacturer will eventually get?
In fact, it has been exposed. Some organizations have calculated that the production cost of Galaxy S9+ is the highest among Samsung's mobile phones, with a total cost of 379 US dollars.
Regarding the cost of each component, the related chart shows that the cost of Exynos 98 10 chip is 68 dollars, and the cost of Super AMOLED panel is 72 dollars. As for the camera, S9+ is equipped with a more advanced camera and a second rear camera. The front camera is still 8 million pixels, and the cost of this component is 48 dollars.
Other more expensive components are memory and non-electronic devices. Plus the following expenses, two international manufacturers are about one-third. You can definitely earn money by selling a mobile phone, right? The profit of iPhone X is 6 1%.
It's not the first time I know that Cook can make money. In the fourth quarter of 20 17, Apple accounted for 87% of the profits of the smart phone industry, up by 15 percentage points over the previous quarter, although the company's specific mobile phone sales only accounted for 18% of the global total in the same period.
Selling mobile phones is really profiteering.
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