1, Bliss: Shanghai Bliss Home Textiles Co., Ltd. was established in 2002, which is an enterprise with franchise stores as its main sales mode.
2. Mercury: Founded in 2000, the company is a major member of Mercury Holding Group and an important founder of modern home textile industry in China.
Second, brand positioning is different.
1, Blissful: "Fast, harmonious and excellent" is the core culture and values of the enterprise, which is integrated into the thoughts and behaviors of all members of the team. The basic goal of enterprise development is rapid, efficient, harmonious development and the pursuit of Excellence. Adhere to individuality and innovate and develop.
2. Mercury: covering more than 300 varieties in ten series, including bedspreads, quilts, pillow cores, single-piece combinations, cushions, children's products, summer products, mattress sofas, kitchens and bathrooms, blankets, etc. Now it has more than 80 intellectual property rights such as patents and copyrights.
Third, the development process is different.
1, Blissful: A marketing strategy framework with more than 1000 specialty stores as the main sales method has been formed. At the same time, Bliss Home Textiles has continuously introduced outstanding domestic management talents, improved the management mechanism and accelerated the brand internationalization strategy. At present, Bliss Home Textiles has become one of the subsidiaries of Mercury Holding Group.
2. Mercury: advocate focusing on the main business of home textiles, innovate and explore, and constantly adjust the development model, product structure and marketing strategy of enterprises with the change of market demand structure. On the one hand, we should seize the channel and development, vigorously promote and upgrade the home textile culture, build a modern large-scale enterprise with comprehensive competitiveness, and realize sustainable development.
Baidu encyclopedia-Shanghai mercury home textile
Baidu Encyclopedia-Shanghai Bliss Home Textiles Co., Ltd.