What are the policies for elderly scooters in 2021?
This is also the most painful moment for the industry. Enterprises must seize the last window of time to complete quality improvement and upgrades, and even achieve a class leap from low-speed vehicles to high-speed new energy vehicles, in order to have a chance to stand in the post-national standard era. on a new starting point.
Furthermore, if enterprises want to successfully enter the post-national standard era, they must overcome three obstacles.
1: Production qualifications
Since the Ministry of Industry and Information Technology officially established the national standard for low-speed electric vehicles, the biggest test facing the low-speed vehicle industry is the test of legal status.
During this period, powerful large companies took the lead in completing the identity transformation from low-speed vehicles to high-speed new energy vehicle companies. Through independent application, acquisition of traditional car companies, strategic cooperation and other channels, more than 10 companies have obtained relevant production qualifications for new energy vehicles.
In the policy-driven industrial reshuffle, the industry threshold has been further raised, and companies must have relevant production qualifications.
It should be noted that production qualifications solve the legality of the company's production source. Next, to implement it on specific products, 3C certification, motor vehicle collision testing, cruising range, and body safety testing are also required. Wait for a series of tests.
Two: Technical Threshold
As the world's leading new energy vehicle manufacturer, Tesla was founded only 16 years ago. Compared with Mercedes-Benz and BMW, these century-old stores, Tesla is simply Just a rookie.
Tesla’s subversion of traditional fuel vehicles relies on the innovation of core technologies such as batteries, motors, and electronic control systems. Even if all technology patents are opened, traditional car brands still cannot catch up with Tesla.
Technological innovation in the three-electric system is also the biggest challenge for low-speed electric vehicle companies at the moment. This is directly related to the product experience that users care about most, such as cruising range and charging time.
Three: The biggest test comes from the market and competitors
In other words, high-speed cars are not as simple as they seem. In the past few years, a large number of traditional car companies have imposed heavy demands from the government. Despite the subsidies, they still suffered continuous losses. Now that more than half of the subsidies have been refunded, low-speed car companies, as newbies, must have their own tools if they want to compete with veteran drivers in the market.
When low-speed car companies enter the high-speed car industry, they must retain their cost-effective advantages while improving product functions and experience.
Secondly, it is to tap the vast rural market.
The channel network established by low-speed car companies in the rural market over the years is different from the traditional car 4S store model. It uses lower costs and a unique promotion and sales model in the low-speed car market to seize growth. volume market.
Summary:
The symbol of an industry becoming mature is a group of excellent brands that have withstood the double test of time and the market, stand out, and lead the entire industry forward.
Huawei, Geely Automobile, Gree Air Conditioning and other leaders in their respective industries have set excellent examples for us. We also hope that in ten or twenty years, a number of excellent national brands will be born in the low-speed electric vehicle industry.