This is a battlefield that absolutely cannot be lost.
In sports, there are winners and losers, but the fighting spirit cannot be lost.
In the early morning of January 25, more than 100 Chinese athletes and coaches came to Tiananmen Square to watch the flag-raising ceremony and took the oath to go to war. Wu Dajing took the oath at the departure ceremony of the Chinese Winter Olympics delegation. The team members shouted: "For the motherland, go for it! Live up to the people and work hard! China will win, long live the motherland! Chinese ice and snow, come on, come on, come on!" < /p>
It was very cold, but the blood was flowing at the scene.
This is the fighting spirit of Chinese athletes, to win glory for the country and work hard.
In another arena, we must not lose.
That is the various technological equipment for the Beijing Winter Olympics. We are pleased to see that a Chinese brand has emerged.
Thinking back to the 2008 Beijing Olympics, when Chinese athletes won the championship, they wore award-winning uniforms sponsored by foreign brands. Today, 14 years later, for the Beijing 2022 Winter Olympics, it is our own Chinese brand, ANTA, that has created the most award-winning equipment, competition equipment, and daily life equipment for the Chinese national teams.
Behind the take-off of national brands is the progress of an era, the leap of science and technology, the display of value, and the advancement of manufacturing in China.
There is no doubt that for the Chinese, the most handsome people this winter must be the Chinese athletes wearing championship dragon uniforms.
This is not a simple garment, but a confident display of Chinese culture.
Reflected in the design language, clear red lines converge on the central axis, implying that partners from all over the world meet in China, demonstrating the host’s tolerance for the world, and working together with friends from all over the world to build a better future. desire!
The champion dragon suit has already amazed the Tokyo Summer Olympics; it will definitely shine again at the Beijing Winter Olympics.
The designer of ANTA’s “Double Olympics National Costume” is Mr. Yip Jintian, the Oscar winner for “Best Art Design” and a famous visual artist.
Regarding this latest clothing, Ye Jintian said with emotion: "This time, as the host, we welcome friends from all over the world to meet in Beijing. From the perspective of designing the award-winning equipment for the Chinese sports delegation, It is a very good window to show Chinese culture and Chinese sports technology to the world.”
On the basis of carrying Chinese culture, the award-winning equipment also has excellent technological attributes and applies the hot technology of the national team. It is lightweight while achieving super warmth at minus 20 degrees Celsius.
Chinese athletes stand on the podium and let the world cheer for their victory.
At that moment, sharing the glory with the Chinese athletes was also our national sports brand.
The success of athletes is inseparable from scientific training and tempering of will. The transformation of national sports brands from substitution to transcendence is also inseparable from years of R&D investment and perseverance of craftsmanship.
The Winter Olympics are just around the corner, and they are ready to go. National brands have successfully handed this baton into the hands of athletes.
A gold medalist must be equipped with gold medal equipment.
At this year’s Beijing Winter Olympics, 12 of the 15 Chinese national teams’ competition equipment were manufactured by ANTA.
For competitions where speed is paramount, such as short track speed skating, alpine skiing, and bobsleigh, one of the most important indicators is to improve drag reduction performance.
The better the drag reduction performance, the better the athlete's performance, and the closer he or she is to the gold medal.
As a leading sports company in China, ANTA creates competitions with excellent drag reduction performance for athletes by combining the application of a number of advanced drag reduction technologies such as air turbulence control, boundary slip technology, and surface diversion structures. equipment.
In the process of building equipment, ANTA passed advanced wind tunnel tests to compare the drag reduction effects of various materials at the same wind speed, and selected high-elastic drag-reduction fabrics; adjusted the layout and human body dividing line Best position to optimize and upgrade drag reduction performance.
The blessing of a number of drag reduction technologies and technologies can effectively reduce resistance, reduce athletes' speed loss at the moment of exerting force, and maximize the conversion of explosive force into sprint kinetic energy to help increase speed.
The most commendable of the competition equipment is the Chinese short track speed skating competition uniform. Anta has created the world's lightest and most breathable competition uniforms for the Chinese short track speed skating team, which can reduce drag by 5%-10%.
In the 2018 Pyeongchang Winter Olympics, in the 500-meter short track speed skating final, Chinese athlete Wu Dajing won the championship wearing an ANTA jersey and broke the world record and Olympic record.
The short track speed skating competition is as fast as lightning, and the timing has even reached the thousandth mark. Success or failure can happen in an instant, which makes the game extremely dangerous. The top competition equipment must not only improve sports performance, but also protect the safety of athletes to the greatest extent.
For this year’s competition uniform, Anta has broken through the traditional local protection and adopted the latest 360-degree anti-cutting technology. The anti-cutting strength is 15 times that of steel wire. It cannot be scratched by scissors, and the safety performance has been greatly improved.
For the steel frame bobsleigh project, ANTA has deployed 12 patented technologies and is the first to use intelligent simulation to design steel frame bobsleigh competition shoes. It uses the industry's original deflector and airfoil drag reduction design to make the overall The shoe body reduces wind resistance by 10%, and according to actual measurements by athletes, the performance during the starting and propulsion phase has been significantly improved. This is a maximum improvement of 0.054 seconds compared with foreign brands.
With the support of multiple drag-reducing technologies, it can effectively reduce resistance and reduce speed loss when athletes exert force, maximizing the conversion of explosive force into sprint kinetic energy to help increase speed.
In addition to drag reduction performance, another key indicator is waterproof and breathable.
Because most of the Winter Olympics events involve high-intensity ice or snow sports, competition clothes are windproof and waterproof, quickly absorb sweat, and are quick-drying and moisture-conducting, which are very important for athletes to achieve good results in competitions. key.
Problems are needs, and technology brings changes.
According to reports, ANTA applies cutting-edge outdoor sports technology to achieve super protective effects according to different competition needs. At the same time, moisture absorption and quick-drying technology and one-way moisture conduction technology are applied to ensure that moisture on the body surface is discharged in time, keeping the inside of the clothes dry and comfortable, and ensuring that athletes can move freely during the competition.
Behind the strong brand, it actually shows the strength and innovation of Made in China.
In the past, we need not deny that these were all owned by Western companies. Chinese companies are more afraid to stay away, but in the past 10 years, with the rise of China's economy and the success of Chinese athletes, Chinese companies have also made great strides to keep up.
Take Anta as an example.
This is the first Chinese sporting goods brand to cooperate with the International Olympic Committee and is the official sports apparel supplier of the International Olympic Committee.
R&D expenses rank first among Chinese sports brands: a total of 3 billion has been invested in the past 10 years
Established China’s first and only national sports science laboratory;
Establish R&D centers: Establish five major design R&D centers in the world in China, the United States, Japan, South Korea, Italy and other places;
Introduce top talents: Have more than 200 international designers from 18 countries and regions R&D experts;
Cooperation with authoritative scientific research institutions: Cooperating with universities and scientific research institutions such as Tsinghua University and China Institute of Standardization.
It takes ten years to sharpen a sword, and the hard work is extraordinary.
ANTA has obtained more than 1,400 product patents, and has applied cutting-edge sports technology to competition equipment, creating high-level competition equipment for a total of 28 Chinese national teams, thus breaking the previous restriction of Chinese team competition equipment. The situation of foreign investment monopoly.
Speed ??skating star Ye Qiaobo said in the conversation that the development of competition equipment technology in China today is all-round. From award-winning equipment to competition equipment, including previously released uniforms and equipment, they are all making breakthroughs in foreign countries. The brand's technology monopoly and replacement has firmly grasped the initiative in its own hands.
No pain, no gain.
For athletes, there is never a shortcut. If you want to be able to raise the national flag and play the national anthem, you must put in more sweat and conduct more scientific training.
If the arena is like this, why shouldn’t the shopping mall be like this?
Without the hard work and diligence of the Chinese people, how could China’s economy take off today?
The highest competitive stage that was once occupied by foreign brands now has China’s top equipment, and there are also Chinese athletes wearing championship dragon uniforms and ascending to the highest podium.
This moment is so glorious. It is also a wonderful start for Made in China in 2022.
In the sports field, athletes can chase each other, and we do not judge victory or defeat based on success or failure; but in this equipment battlefield, Chinese companies can only advance but not retreat, and they cannot lose.
Only by innovating, only by being able, and only by continuing to work hard can Chinese companies reach the forefront. It’s a road full of tears and sweat, but we have no choice.