How to understand "first-rate companies sell standards, second-rate companies sell patents, and third-rate companies sell products"

In the book "McDonald's University (2nd Edition)", we deeply explore the standardization of McDonald's brand, standardization of service, standardization of quality, standardization of management, standardization of talent training, and standardization of franchising. As well as the entire standardized management system such as the standardization of abnormal conditions, it carefully dissects and summarizes the core keys to McDonald's success.

The main contents of the book include: first-rate companies sell standards, second-rate companies sell services, and third-rate companies sell products! As a first-class international enterprise with more than 20,000 branches around the world, McDonald's secret to its success lies in "cloning success and replicating wealth", establishing a standardized core concept and replicating a standardized profit model.

Warm reminder: The above information is for reference only.

Response time: 2022-02-09. For the latest business changes, please refer to the official website of Ping An Bank.