Tips for corporate brochure design:
1. The cover should be generous and beautiful
The appearance should be generous and beautiful, preferably very lavish, to highlight or display the corporate image , which makes people feel very good. Some crafts can also be used. Although the cost will be relatively high, the effect cannot be ignored.
2. Culture and strength
Brochures are originally used to promote enterprises. The focus is to reflect the brand culture and economic strength of the enterprise. This requires pictures and texts to promote the enterprise. Culture (history, purpose of the company, etc.), display the strength of the company (honor, construction scale, products, equipment, execution, etc.), describe the bright future of the company (corporate planning, etc.), attract readers' attention, and enhance readers' understanding of the company. Attention.
3. Don’t have too many inner pages
Don’t have too many inner pages, as long as you keep it to 5-8 pages, it’s best. And don’t have too much text, it’s best to illustrate it with pictures. Use concise language to achieve the corporate publicity effect.
4. Increase the amount of information
If the company does publicity on some websites or media with major events, then it is necessary to write down which major website media your company has been promoted on. , so that if anyone is interested, they can go directly to the website or see the TV media and they will remember your company more deeply. This achieves the purpose of corporate publicity.
5. The language is simple and clear
Try to be as simple and clear as possible, and don’t look like a big writer. After all, the cultural level of people reading your company’s brochure is different.
6. It is best to print in color
It is best to print in color instead of black and white. This is also a reflection of grade.
7. Paper requirements
In addition to considering design and content arrangement factors, the printing paper and printing process of corporate brochures should also be considered, which will enhance the taste of the brochure. It will have a big impact on grade.
The size can be determined according to the specific situation, there is no fixed size requirement.
Extended information:
Design points:
First, brochure design should be based on brand building. Many companies think that "brochures, as long as they are well made, are just for looking at, they will not have much impact on corporate sales." This is absolutely wrong! Publicity is always either good or bad, and there is no intermediate evaluation. When the audience is defined as "average", you may have been passively eliminated.
In this self-exposure society, you are definitely not the only one who makes brochures. Only outstanding brochures will make your company stand out among many similar companies.
Second, brochures are the vanguard used by companies to support their image, and they must be designed to reflect the brand's personality. Not every company's culture is the same. If you just want simplicity and speed, and ignore the specificity, customization and artistry of brochure design, then at best, the brochure you design will be just a fake product after imitating someone else's style. .
It’s not hard to imagine the reaction of wearing someone else’s clothes on a catwalk. An effective brochure is a concentrated expression of the characteristics of the enterprise, but it has different emphasis according to the direction of use. Either focus on product introduction, or emphasize corporate culture, or reflect market value, or be based on investment analysis. In short, its creative purpose must be based on a unified purpose. Even comprehensive samples must have core values.
Third, brochure design must have a far-sighted vision. Brochures are a very important part of corporate brand building. The establishment of a corporate status is a long-term accumulation process. Brochure design must have a long-term vision.
The most important thing for anyone who does brand design is to see what others can’t see and think of what others can’t think of. This is especially important when it comes to brochure design. A brochure is like the mobile facade of a company. It is generally designed for life, and the possibility of random changes is very small, unless the brand itself lacks confidence or encounters brand transformation.