What's the difference between trademark change and trademark transfer?

The difference between trademark change and trademark transfer is that the transfer of a registered trademark is different from the change of the registrant's name. When the name of the registrant is changed, the subject of the registered trademark does not change, only the name of the registrant changes. The transfer of a registered trademark means that its subject has changed and the owner of the transferred trademark is no longer the original registrant.

Trademark transfer refers to the act that a trademark registrant transfers the exclusive right to use a trademark to others within the validity period of a registered trademark in accordance with legal procedures. Trademark transfer generally has the following forms: contract transfer, subsequent transfer, and transfer due to administrative orders.

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