Internet thinking is due to the popularity of the Internet and it has come alive recently. So what is Internet thinking? Here TPseo will briefly talk to you about several aspects.
What this society lacks now is not products, but people who sell products. So how do others get customer traffic on the Internet? This is a problem. Now is the Internet era. If you want to play in this era, you must first understand what Internet thinking is.
Let me talk about my views on some recent misunderstandings about Internet thinking.
1. It is not because of the Internet that we have Internet thinking. Rather, it is the development of Internet technology and the continuous impact on traditional business forms that has led to the centralized explosion of this kind of thinking. The truth is very simple. Productivity determines production relations. Changes in the technological and commercial aspects of the Internet will inevitably bring about changes in the way upper-level people think.
2. Internet thinking is not the exclusive preserve of Internet people. It’s not that you have this kind of Internet thinking because you are in an Internet company, nor does it mean that traditional companies don’t have this kind of thinking. Internet thinking is a way of thinking, it does not belong to any type of person. There are also many people from Internet companies who do not have this kind of thinking.
3. Internet thinking is not a panacea that can cure all diseases, but it is not an inflated realm either. Under the guidance of Internet thinking, we can re-examine some of our original business habits. The habit of fragmented reading in modern society has led to us often having only half-understandings. Many people do not have a deep understanding of Internet thinking and just appropriate it everywhere. This is a bit sad.
4. Most people are using Internet thinking for marketing, but few people have completed the systematic thinking of Internet thinking. After the cases of selling beef brisket and pancakes and fruits were criticized by most people, a large number of people used Internet thinking to package them, selling TVs, selling steamed buns, selling bathroom ware, selling home furnishings, etc., and some even wanted to use the Internet. Thinking to transform a brothel! Having said that, using Internet thinking for marketing itself is also about gaining eyeballs, attention and traffic. Traffic thinking itself is also a type of Internet thinking. So, how to understand Internet thinking? It is still the nine major thinking of the "Dugu Nine Swords" that I summarized before, including: user thinking, simple thinking, extreme thinking, iterative thinking, traffic thinking, social thinking, big data thinking, platform thinking , cross-border thinking.
Here I will tell you about the business logic behind it, especially for traditional enterprises facing Internet transformation.
True Internet thinking is a re-examination of the traditional enterprise value chain, which is reflected in the three levels of strategy, business and organization, as well as in each value chain link for research, production and marketing. And the "value chain" of traditional business has been transformed into the "value loop" of the Internet era
The "value loop" is user-centered, strategy formulation and business model design must be user-centered, and business development To be user-centered, organizational design and corporate culture construction must be user-centered. The strategic, business and organizational levels are all designed around end-user needs and user experience. This is the "value loop" model in the Internet era.
Among them, at the business level, the user side and the supply chain side are connected to form a closed loop, which will continuously realize the dynamic transfer of value. Users will feed back their needs to R&D and production, and R&D and production will form products or services. Then it is passed to the sales end, which forms a second cycle by contacting users. This "value loop" model transformed by Internet thinking will have a profound impact on traditional business ecology and business theory. The "value loop" requires us to continuously pay attention to user needs, listen to user feedback and respond in real time. This is the basis for future enterprises to establish business models.
So how to make use of this Internet era?
If you think the Internet is important, it will be meaningful to you. If you think it is not important, it will be meaningless to you! For traditional enterprises and entrepreneurs, what we have to do is not just spectators. , not here to watch the fun. A new business phenomenon and business logic, what we have to think about is how to use it for ourselves, because we are actually doing business! If we don’t understand it, we will study and learn; if we understand it, roll up our sleeves and do it alright. If you want to move your business to the Internet, you need a carrier to display your products, either building a website platform or building an online store, because only in this way can others find you. In fact, it is easy to build a website, and it is also easy to apply for an online store. It's easy, but the hardest part is how to get traffic? Traffic is equivalent to customers in our traditional business. If a website is allowed to obtain traffic, it cannot do without SEO optimization technology. If an online store is allowed to obtain traffic, it cannot be separated from e-commerce operation technology. These are the two mainstream Internet traffic promotion technologies, and they are also a powerful tool for our traditional enterprises to open up Internet channels. , so if you want to play with the Internet, you must learn these two technologies.
There are many tutorials on this aspect on the Internet, but many of them are outdated, because the Internet is constantly changing. In order to prevent everyone from learning wrong and outdated knowledge, I have collaborated with the Internet Awesome people have formed a group. Friends who want to learn about the Internet and SEO can come here to learn. The first few numbers of this group are: Sisi six, the middle numbers are: four, eight, five, and the last few numbers. The number is: zero six four, you can find it by combining them in order. What I want to say is, unless you want to learn this knowledge and get yourself Internet opportunities, if you are just joining in the fun, don't come.