Business Events in the 21st Century
The NO.1 "Baisha" brand ranked first in the country and fifth in the world for four consecutive years
In 2005, Changsha Cigarette Factory achieved Sales revenue was 13.185 billion yuan; the sales volume of the "Baisha" brand exceeded 1.5 million large boxes. This is the fourth consecutive year that the "Baisha" brand has ranked first in cigarette sales in the country. At present, the brand has become the fifth largest selling cigarette brand in the world. Baisha won the sales volume title for four consecutive years, fully demonstrating the Baisha brand's expanding consumer base and Baisha Group's increasingly mature influence.
NO·2 Baisha plays a beautiful "harmony" brand - the new high-end products of the He series were successfully launched
In August 2005, as the sister brand of "Heihe", the new product "Zihe" "Entering the market has consolidated the mainstream position of He brand products in the market and achieved an increase in product value. On December 19, Baisha’s 30-year masterpiece “He Tianxia” was quietly launched. It is the most expensive gift cigarette in China, but it has achieved a rare sales miracle: this product is made of hand-selected materials, produced on a dedicated production line, and beautifully packaged. Supported by Microsoft technology, the high-end product with a global reward of 1.8 million yuan for deciphering the "ten-eye anti-counterfeiting technology" is sold out every day as soon as it is put on the counter, and is sold out within a month. "Jiupianhe", which was subsequently launched, combines the industry's leading three patented technologies of "flavors and fragrances, technology, and mouth sticks" and is also sought after by consumers.
NO·3 The world's number one joins hands with China's number one - Baisha cooperates with Microsoft and Philip Morris
On December 1, 2005, Baisha cooperated with Microsoft, the world's largest software company, and Shimu Company, which possesses cutting-edge identification technology, cooperated to use the most advanced product authentication coding technology for the first time in the world on the high-end new product - "Hetianxia". On December 21 of the same year, Baisha, with the support of the National Bureau, cooperated with the world's No. 1 "Philip Morris", a major tobacco company, has signed a formal agreement. "Marlboro" cigarettes, which sells the largest single brand in the world, will be licensed to be produced and sold in China by Baisha Group.
The first phase of the NO·45 technical reform project was put into operation and innovative processes were implemented
In May 2005, a green cigarette manufacturing plant integrating world-class technology and the country’s first innovative Chinese cigarette process was launched. Tobacco City rises from the ground, covering an area of ??230 acres. The new joint factory silk making workshop, which took more than two years to build, was completed. On August 5, the silk-making line was officially put into production. At the same time, the innovative process began trial operation. On January 1, 2006, the new and old processes were successfully switched. Changyan's silk-making production capacity was expanded to 1.5 million large boxes.
NO·5 Baisha Model: Achieving cross-provincial joint reorganization with brand support
On June 9, 2005, Baisha Group and Hebei China Tobacco Industrial Company each held 50% of the shares in Hebei Baisha Tobacco Co., Ltd. was listed, and China Tobacco's exploration of strategic reorganization using famous brand cooperation as a link became a reality. Both parties in Hunan and Hebei have jointly built a template and a platform to explore the establishment of a legal person governance structure in tobacco companies and implement the development strategy of "big market, big enterprise, big brand", which was called an industry alliance by Director Jiang Chengkang of the National Bureau of Statistics The restructured “White Sands Model”.
NO·6 new environmental protection and frugality, "squeezing out" 150 million
At thirty, Baisha did not hear the hustle and bustle of a grand celebration, but set its sights on its tomorrow. Launched a "new environmental protection and frugality" movement that seeks to use reasonable resources and gain benefits at the lowest cost. The new environmental protection and frugality saves tangible costs, but more importantly, it shows that Baisha consciously and voluntarily chooses the civilized transformation of growth mode. It also reserves potential energy for Baisha in the future cost contest and competition in the Chinese tobacco market. The new environmental protection policy started in April 2005, but it has not ended and will not become history.
NO·7 makes the company healthier, the brand younger, and the Baisha Party organization more dynamic - Baisha carries out educational activities to maintain the advanced nature of Communist Party members
In Baisha Brand 30 On the occasion of the New Year, educational activities to maintain the advanced nature of Communist Party members follow the trend of Baisha's upsurge of "knowing oneself and transcending oneself".
From July 14 to November 18, which lasted for more than four months, Baisha’s educational activities to maintain the advanced nature of Communist Party members went through three stages of study mobilization, analysis and evaluation, and rectification and improvement. At the same time, in line with the National Bureau's values ??of "safeguarding national interests and safeguarding consumer interests" and the requirements of "strengthening internal management and supervision", Baisha will carry out educational activities in conjunction with the improvement of the quality of party members, the updating of employee concepts, and the current key tasks. Combined with the pace of reform and the development goals of the enterprise. The "Five Combinations" closely integrate advanced education activities with the development of industries and enterprises, implement them in practice, and achieve practical results.
NO·8 Baisha Culture: Soft power embodies hard work
In 2005, Baisha Culture did not have any spectacular works to meet the occasion, but it moistened things silently. The essence of the fourteen words "Crane is the shape, harmony is the spirit, simple management, the way to fly" increases the thickness and charm of the white sand with undivided concentration. Not with actual hard resources, but with its good corporate image and predictable growth and stability, it has won social recognition, and its culture is known as the "soft power of Baisha".
NO·9 is market-oriented: Organizational changes - the comprehensive transformation oriented to market has begun
From the 400 employees at the Workers’ Congress in January 2005 The representatives voted to adopt logistics marketization, marking the beginning of Baisha's comprehensive transformation guided by marketization. In September, with the official switch to socialization of logistics, the logistics team of nearly a thousand people began to adapt to its new role: from a functional department in Baisha to a service provider for the enterprise. In November, in response to the current situation of "two skins" between culture and management, the transformation and upgrading of political cadres was fully promoted: On November 17, the Cultural Management Department, which concentrated on education and training, cultural research, production and marketing, was established, followed by 12 party branches throughout the factory It was streamlined into "three general branches and one branch", reducing 60 positions and setting up only 5 full-time secretaries. On December 19, the "3 2" production organization model of the manufacturing center was officially put into operation: the manufacturing center implemented three shifts in the wrapping and forming workshops, and two shifts in the silk making workshop.
NO·10 Baisha 30 Years: Always Have a Grateful Heart
On January 10, 2005, the Baisha “Flying Charity Foundation” was established with Olympic champion Liu Xiang as the honorary chairman. ", took the lead in donating RMB 500,000 to the Hunan Red Cross Society to express love for the tsunami victims in Southeast Asia. This is also the first donation since the establishment of the charity foundation. Since its establishment, the Baisha "Flying Charity Foundation" has been committed to public welfare activities such as environmental protection, science and education, and assistance to disadvantaged groups in society. It has successively donated money to the "Zhalong National Nature Reserve" that caught fire, and donated funds to build 4 Hope homes named by consumers. Primary schools, and continue to promote the development of the "Baisha Integrity Student Aid Action". "Based on the society and giving back to the society", on the occasion of the 30th anniversary of the establishment of the Baisha brand, Baisha, with a grateful heart, has promoted the development of social welfare undertakings together with people from all walks of life