The aesthetic characteristics of illustrations
Illustration design is a form of visual art
, specifically as a form of applied art. A part of the world, it has its own aesthetic characteristics. Among them, the most obvious ones are as follows:
1. Purpose and restriction
2. Practicality and popularity
3. Imagery and intuitiveness
Four Aesthetics and Interest
Five Creativity and Artistic Imagination
Six Diversity and Pluralism
Modern illustrations are due to media, The diversity in content,
expression techniques
and objects of appeal makes its aesthetic standards also diverse and diversified.
Modern illustrations come in various forms and can be classified by communication media or function. According to media classification, it is basically divided into two parts, namely print media and film and television media. Print media includes poster advertising illustrations, newspaper illustrations, magazine and book illustrations, product packaging illustrations, corporate image promotional material illustrations, etc. Film and television media include movies, television, computer monitors, etc. Characters, free form, realistic techniques, black and white, color, materials, photos, computer production... As long as it can be formed into a "graphic", it can be used in the production of illustrations. The Characteristics of Illustrations in Modern Chinese Aesthetics
This is a question. Since my current knowledge is still shallow, I specifically asked my tutor. My tutor is a master from the Illustrators Art Center. I heard from him that in contemporary my country, In aesthetics, especially illustrations, compared with traditional illustrations, the main feature is the application of modern electronic equipment. Since modern times, illustrations have dominated advertising in an era when advertising still mainly relied on print media to convey information. However, with the emergence of film and television media, its scope has been narrowed. Film and television illustrations refer to illustrations that appear in movies and television. It usually appears more in commercials. Film and television illustrations also include computer screens. The computer screen has now become the expression space for commercial illustrations. Numerous graphic libraries, animations, game shows, and graphic tables have all become part of commercial illustrations. These posters are different from those posters that pursue commerce and tension. They vividly and accurately convey the spiritual core of the film through illustrations, a unique form of artistic expression. It has to be said that it is a wise choice. Using illustrations to express movies is actually not the exclusive domain of one person. French artist Alizee Lafon has a strong interest in film and television, and was inspired to create a series of illustrations called "MoviesHipsterKits". These illustrations display representative related accessories from film and television works, achieving the iconic concentration of this work.
Magazine book illustrations include cover and back cover designs and text illustrations, and are widely used in various types of books. Such illustrations are gradually declining in electronic books in the future. , will still exist in large numbers in electronic newspapers and periodicals.
Due to the diversity of media, content, expression techniques, and appeal objects, modern illustrations also have diverse and modern aesthetic standards. There are many forms of illustrations, which can be classified by communication media or by function. They are basically divided into two parts, namely print media and film and television media. Print media includes poster advertisement illustrations, newspaper illustrations, magazine book illustrations, etc. Product packaging illustrations, corporate image promotional materials illustrations, etc. Film and television media include movies, TV, computer monitors, etc. What are the illustration art styles? 1. Flat illustrations.
Flat illustrations are relatively versatile because they are simple and intuitive, weakening details and perspective, and are relatively faster to recognize and use. They meet the aesthetic requirements of young people for cuteness and cuteness, and are the easiest to use. Techniques that give the picture an overall effect; usually regular geometric figures or irregular
vector graphics
are used to retain the original recognizable shape of the object, and are paired with large areas Color blocks use simple graphics to make the main form more abstract or simplified. The scope of application is relatively wide. Common ones include posters, packaging, banners, App splash screens, game interfaces, etc.
2. Gradient illustration.
The characteristic of gradient illustrations is the extensive use of low
saturation
gradient techniques, and the use of colors generally adopts similar colors; its details are rich and delicate , the picture style is more realistic and the vision is steady and majestic, making the picture very visual
impact
and layered. Among them, gradient illustrations are subdivided into two-color gradients, translucent gradients, grid gradients, gradient blur and other forms.
3.MBE illustrations
. The characteristics of this illustration style are: concise, rounded and cute. It generally has a design style with extra thick dark lines, Q-version cartoon images, rounded lines, and a combination of vector drawn lines and surfaces. The overall design style is very fresh and fresh. The cute tone is generally used in icons and blank interface reminders.
4. Texture illustration.
Texture illustrations are generally based on flat paintings, and finally incorporate texture effects, and finally present a picture with texture and light and shadow effects; this method of painting generally does not have outlines, and is mostly done through The light and shade of color blocks are used to distinguish each element; by adding texture, noise, etc., to increase the level and three-dimensionality of the illustration, which can effectively depict the details of the work; giving people a very simple feeling, relatively relaxed and casual; the particles in the texture The feeling increases the details of the picture, makes it more attractive, and also has a more personal style.
5. Three-dimensional illustrations.
Three-dimensional illustrations can express three-dimensional things in a two-dimensional space, bring a sense of perspective and space to the picture, and better convey information.
6. Stroke illustrations
. Stroke illustrations can be simply understood as numerous
lines and surfaces
combined with icons, echoing each other to form a large picture, often with stroke processing; more use of lines and Stroke, the overall picture is relatively clean and tidy, and is often used in H5/App; when applying, pay attention to the thickness contrast of the stroke, and measure whether it conforms to the convention.
7. Paper-cut illustrations.
Paper-cut style illustrations use paper-cutting to create illustrations. Different contents are created by cutting and stacking layered paper-cutting. Compared with traditional flat illustrations, paper-cut illustrations can make the picture more layered and three-dimensional, and the form is more novel and interesting.
8. National trend illustrations.
National trend has been highly praised in recent years. In short, national trend is based on
Chinese culture
and tradition, integrating fashion, The combination of style and accent is the collision of traditional and modern cultural trends, and it is also a vivid display of oriental aesthetics. Therefore, the illustrations integrate national trend culture, accelerate the dissemination of the pictures, and make them more fashionable; at the same time, they also give the brand more symbols and cultural value. Brands can use this to unleash unlimited charm and marketing potential.
9. Light and shadow illustrations.
Light and shadow illustrations can use the combination of light and shadow to maximize the atmosphere of the picture. It is a perfect collision between imagination and reality. Through changes in light and shade and shadow levels, the visual experience is more three-dimensional, thereby forming a solid image and making the picture more attractive and visually spatial.
10. Hand-drawn illustrations.
Hand-drawn illustrations are the most primitive of illustrations
expression techniques
, which test the creator’s physical and painting skills; through the use of hand-painted textures and Graphics are an artistic design language that intuitively conveys emotions, allowing the audience to accept emotions more directly. The highly intuitive image, real sense of life, and rapid emotional appeal have a more humane connotation than other illustration forms.
It is mostly used for artistic activities or animation and poster design. The overall design is open and casual, with a lot of life flavor, and is very friendly