Obviously, the over-traditional car sales idea has failed in the Z generation. For Generation Z, they can choose a color car. Therefore, for automobile manufacturers, understanding and mastering the needs of the Z generation can be in an invincible position in the future market.
Guangqi Honda has been deeply involved in the China market for many years and knows more about Z generation users. Recently, a brand-new Z-generation Binzhi was launched.
Transparent design comes from generation z.
The most commonly used vehicles on the market are "black" and "white". Some models can bring these two colors to the extreme, but many consumers have long been tired of black and white. Now Generation Z prefers their cars to express their personality, and the appearance color of vehicles can directly express the owner's heart. For Generation Z, a color that touches the heart is enough to be a big reason to buy a car.
In order to meet the personalized needs of consumers of generation Z, the new Binzhi offers six body colors: Star Moon White, Green White, ooft Black, Biguangcui, Sky Blue and Vine Purple. At the same time, two compact two-color body schemes are available, namely, green white/black top and vine purple/black top. It is worth mentioning that the color of "rattan flower purple" is the first color in the world, and the body looks like wisteria in the sun, which shows the attitude of young people in the city.
Thanks to Guangqi Honda's profound understanding of Z-generation aesthetics, the new Binzhi is unique in its design aesthetics, creating an "exclusive" car style for Z-generation. The brand-new Binzhi has two world-class honors, namely "Red Dot Design Award in 2022" and "Automobile Design Award in Japan Automobile Pavilion 202 1-2022", which proves that the market fully affirms its excellent design.
Specifically, thanks to Honda's 75-year accumulation of cars, the new Binzhi has two major advantages: the inherent aerodynamics and the futuristic "transparent design aesthetics". The front face is made of borderless grille and decorated with horizontal stripes of the same color. The headlights on both sides are also connected by chrome-plated strips, and the lower enclosure is changed to a mesh design. The overall look is still young and avant-garde. The waistline with great strength on the side of the car body extends all the way to the rear of the car and gathers in the LED penetrating combination taillights. The lines of the whole car are seamless, and the design retains the classic hidden door handle of the back door.
Japanese design experts said that the new guest has adjusted its posture. The new car is more slender, wider and lower, the body is reduced by about 20mm, and the minimum ground clearance is increased from 130mm to150 mm. The whole car is more aerodynamic, enhancing the passability and highlighting the agile handling, showing the coupe posture of young sports.
Chasing the cockpit is also an attitude.
The new Binzhi integrates the transparent and broad worldview of Z generation into the vehicle design. When you get in the car, you will find that Binzhi's control over optics has reached the extreme. In order to give car owners a wide view like a convertible coupe, Honda has specially developed a panoramic glass canopy with high thermal insulation to create a "light-chasing cockpit" that young people love. Panoramic canopy can isolate more than 99% of ultraviolet rays, 95% of infrared rays and 75% of light and heat, which is equivalent to putting a layer of solar film on the vehicle and is effective for life. Even when driving in sunny days, you don't have to worry about ultraviolet rays burning your skin, which is very friendly to female consumers.
As a unique configuration of the same-class SUV, Xinbinzhi is equipped with an air-conditioning breeze system for the first time, which can be adjusted by the knob next to the air outlet of the air conditioner, so that the air blowing of the air conditioner is more soothing, avoiding direct blowing on the human body and accelerating the air flow in the car. It is good news for rhinitis patients to cooperate with the air conditioning filter element that can filter PM2.5 to keep the air quality in the car fresh and comfortable at all times without drying the skin. It is a practical and comfortable configuration.
When you get into the car, you will find that Xinbinzhi has a broader vision, which is Honda's transparent driving vision specially built for Xinbinzhi. Honda's design team intends to widen the gap between the rearview mirror and the A-pillar, increase the area of the rearview mirror, and vertically lift the driver's sitting position by 10 mm. At the same time, the design of the cover plate is smoother, and the hidden wiper is adopted, so as to obtain a very wide field of vision, reduce blind spots, and let the driver have a more open and transparent field of vision experience, so that even novice drivers can easily grasp the road conditions.
As we all know, space is Honda's specialty. The brand-new Binzhi comes standard with magic seats, and with the unique MM space concept of Honda brand, it realizes the transparent space performance of minimizing mechanical space and maximizing seating space.
Specifically, thanks to the extended size of the new Pentax, Honda designers have more room to play. The backrest angle from Xinbin to the rear seat is adjusted backward by 2, and the knee space is increased longitudinally by 35mm. Coupled with the nearly flat rear floor, the comfort of the rear occupants is greatly improved. In addition, the new guest is equipped with a "magic seat", which can be laid down at a ratio of 4/6, which provides convenience for placing large luggage. You can get a large-capacity flat rear cabin by putting down the rear row, which perfectly takes into account the comfort of riding and the convenience of use. Putting a mountain bike, tent and barbecue utensils is not a problem, which provides more possibilities for Z generation to go out to play.
All Honda's designs are centered on "people". The style of Honda cars, whether drivers or passengers, can always find exciting places as long as they get into the car. The "transparent design aesthetics" adopted by the new Binzhi for the first time has further improved the practicability and driving comfort of the vehicle, which is a further progress in Honda's automobile design and an affirmation of Honda's design value.
The value of urban SUV leader is the same as that of Z generation.
As a global model, Binzhi began to sell in China market on 20 14. Since then, Guangqi Honda has opened a brand-new SUV era, leading the domestic small SUV trend. Today, the sales volume of Binzhi in China market has exceeded 165438+ 10,000 vehicles, paving the way for the brand-new Binzhi in China market. The global sales volume is nearly 5 million vehicles, which is equivalent to an average of 1 bit of wisdom powder every 5 1 second, bringing more colorful legends to the birth of the new Binzhi.
For more than a decade, Chinese people's enthusiasm for SUV models has never diminished. However, the mainstream consumer groups have changed from post-80s to post-90s, even after 00, they know more about cars and will choose cars with more critical eyes. If Xinbinzhi wants to win the next million vehicles, it obviously needs to know more about the young people of Z generation, and "transparency" has become the rope linking Xinbinzhi and Z generation.
The "transparent design aesthetics" created by the brand-new Binzhi with its transparent, simple and beautiful appearance, transparent cockpit and transparent driving vision is in line with the artistic conception of the Z era, accompanying them to the "transparent time zone" and meeting better themselves together. Since the brand-new Binzhi went public, it has not only been recognized and favored by consumers, but also shaped the exclusive urban lifestyle of Z generation young people. It is a necessary explosion-proof transparent SUV for Z generation.
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