Zhitong Finance APP was informed that 10 On June 28th, BYD released the results announcement for the first three quarters of 2022. The report shows that the company achieved operating income of1170.815.59% in the current period, an increase of115.59% year-on-year; The net profit attributable to shareholders of listed companies is 5.7 57. 1.6 billion yuan.
By the end of the third quarter, BYD's accumulated operating income in 2022 was 267.688 billion yuan, an increase of 84.37% year-on-year; The net profit attributable to shareholders of listed companies is 93 1. 1 100 million yuan.
Product sales "quantity and price rise together", and brand power is upgraded again.
In the view of Zhitong Finance APP, BYD's performance achieved rapid growth in 2022, and the external cause was that the development of new energy vehicles "has arrived, and it is a potential success".
According to the data of China Automobile Industry Association, from June to September this year, the production and sales of new energy vehicles in China reached 47 1.7 million and 4.567 million respectively, up by 1.20% and1.00% respectively, with a market share of 23.5%.
Thanks to the rapid development of the new energy automobile industry, BYD's automobile product sales have hit record highs and maintained a high-speed growth trend. From June 5438 to September 2022, the cumulative sales volume of BYD's new energy vehicles exceeded 1 18000 vehicles, up by 249.56% year-on-year. Among them, the cumulative sales volume of DM hybrid vehicles is about 593,000 vehicles, up by 3,075,438+0% year-on-year.
From BYD's point of view, as a leading enterprise in the field of new energy vehicles, the company has achieved steady, sustainable and high-quality development. One of the main reasons is to grasp the certainty of the development of new energy vehicles and adjust their own business strategies in time according to the development prospects of the industry.
At the beginning of April this year, BYD Auto officially announced that according to the strategic development needs, from March 2022, it will stop the production of fuel vehicles and focus on pure electric and plug-in hybrid vehicles. This means that BYD's automobile business will "combine" strategic resources with new energy vehicles, and will not consume too much electricity at non-strategic points, helping new energy vehicles to build quality products and enhance their brands.
At present, the general trend of automobile development is to be electrified, intelligent and networked, and the consumer electronics attributes of automobiles are becoming more and more prominent. The cornerstone of automobile brands' differentiated competitiveness is the competition of R&D strength.
For a long time, BYD has been practicing the development concept of "technology is king, innovation is the foundation" to seize the opportunity in the rapid development of new energy automobile industry. In the first half of this year, BYD increased its R&D investment in Daquan industrial chain, with a cumulative investment of 6.47 billion yuan, a year-on-year increase of 46.63%. By the end of June this year, BYD had applied for 37,000 patents and authorized 25,000 patents worldwide. In the first three quarters of this year, BYD's accumulated R&D investment reached 654.38+0.087 billion yuan, a year-on-year increase of 654.38+0.07.69%.
With long-term technological innovation, strategic determination and continuous investment, BYD has realized plug-in hybrid and pure electric "two legs, rushing forward" and accelerated product innovation. 202 1, BYD Auto realized "DM-i Super Hybrid", "Blade Battery" and "E Platform 3.0", with technical cooperation. In 2022, BYD successively introduced technologies such as CTB battery integration and DM-p king hybrid.
In the field of semiconductors, BYD has made a deep layout in power semiconductors, intelligent control IC, intelligent sensors, optoelectronic semiconductors, wafer manufacturing and services.
With the help of a number of hard-core technologies, BYD released a number of new energy heavy vehicles in the first eight months of this year, including: Yuan PLUS, limited edition, destroyer 05, seal, Tang DM-p, frigate 07 and so on. And continuously extend the product cycle.
Among them, BYD Seal, as the representative of E-platform 3.0 technology, is equipped with many hard-core technologies such as CTB battery body integration technology, iTAC intelligent torque control technology, rear drive/four-wheel drive power architecture, front double wishbone, rear five-bar independent suspension and so on.
In the hybrid market, BYD Tang DM-p, relying on DM-p hybrid technology, leads the medium and large four-wheel drive SUV to open a new era of 4.3s+6.5L high performance and low energy consumption with "not only fast but also economical". In August this year, BYD Ocean Network's battleship series heavy SUV frigate No.07 ushered in the first launch. The new car provides two power architectures, DM-i and DM-p, which can fully meet the diversified travel needs of a new generation of home users.
With the blessing of cutting-edge technology, BYD's product strength has been continuously improved, driving the brand strength to continue to heat up. BYD's automobile brand has developed from what consumers can afford to what consumers want to buy.
As of September this year, the cumulative sales volume of Hanjia exceeded 330,000 vehicles, and the average transaction price of models exceeded 250,000 yuan, successfully entering the monthly sales club of 30,000; The cumulative sales volume of Tangjia exceeded 380,000 vehicles, and the monthly sales volume in September successfully exceeded 654.38+0.5 million vehicles. In addition, the first high-end new energy MPV model D9 of Tengshi brand was officially mass-produced on June 65438+1October 2 1, and actively responded to the needs of the market and users with luxurious product strength and high standard manufacturing posture. Since its listing on August 23rd, Tengshi D9 has received more than 30,000 large orders.
The sales volume of high-end products is the best annotation to enhance the brand influence of BYD. .
Speed up "going out to sea" and win the global market
It is worth noting that not only the trend of high-end products is obvious, but also the automobile export business has gradually become a new growth pole of BYD. Long-term layout of overseas markets, BYD's sales network has formed a wide coverage in the global market, and the brand image and influence of the international market have been continuously improved.
The popularity of new energy vehicles in the global market has provided a good soil for BYD to "go out to sea". At present, BYD's new energy vehicles cover six continents, more than 70 countries and regions and more than 400 cities around the world. In July this year, BYD passenger cars officially entered the Japanese market; In September, the first overseas passenger car factory wholly invested by BYD officially landed in Thailand; In June+10, 5438, BYD brought three models (Tang, Han and BYD) to the Paris Motor Show. BYD's "7+4" all-market strategic map is being further improved in overseas markets, and the new energy layout will also be firmly rooted in the world.
Haitong international believes that BYD is in a period of technology realization and strong product cycle, and its brand power has increased significantly, with sufficient orders. In the future, with the further expansion of scale and the decline of raw material prices, the company's profitability will be further enhanced. At the same time, the sea business will provide BYD with a second growth point, and the future marginal improvement trend will be determined.