Compared with the life of most old women in their fifties and sixties, this aunt is completely different. She didn't dance square dance or bring her grandson, but started a business like a teenager. The most important thing is that she succeeded. She is the largest manufacturer of cans for children in China, and is known as Guan Yuxiang, the first sister of cans. Guan Yuxiang, 55, made the company earn more than 20 billion a year in just ten years, which is not an inspirational event for young people now.
The new idea of starting a business for the elderly is not to admit defeat, nor to refuse to accept old age.
1939 Guan Yuxiang was born in a military family, and his grandfather and grandfather were both soldiers. Growing up under the education of the elderly, Guan Yuxiang is a little more military than others. Perhaps it is this childhood that is the key for Guan Yuxiang to dare to fight hard in his later years. 19 years old, the family came to Beijing.
Grandpa found her a job in the instrument factory for thirty years. For 30 years, she has never had the idea of starting a business. She just works hard, gets married and has children, and communicates with her colleagues. Maybe this is no different from others, but after Guan Yuxiang retired, everything began to change. When she was 55, she had the idea of starting a business.
The first time she worked in an instrument company, she thought she could succeed easily with 30 years' experience. Unfortunately, she failed, and her children took pains to comfort the old lady. Unexpectedly, those who failed in the shopping mall were aroused.
1994, Guan Yuxiang, who is traveling in Hong Kong, found a huge business opportunity. At that time, the beverage industry in Hong Kong was initially developed and its sales volume was booming, but there was one drawback. At that time, the packaging was mainly glass bottles, which were too expensive for transportation. The key is that this is also a burden for consumers. After all, customers have to drink a bottle here after drinking, but even so, the beverage industry is still in full swing. Guan Yuxiang is keenly aware of the huge business opportunities here.
1994, Guan Yuxiang, who realized the business opportunity, came to Hainan with his wife's life savings despite the opposition of his family, and invested and founded Hainan Olkin Packaging Industry Co., Ltd. How much money two workers could earn in their lifetime was only 300,000, which was really a huge sum at that time, but it was only a drop in the bucket for starting a business. The newly opened packaging company has only sixteen people and a crude assembly line. However, Guan Yuxiang had the courage to take this step, so he succeeded.
Turning the corner, red bull enterprise, Guan Yuxiang's hope
All industries believe in word of mouth, and everyone has old partners. There is no need to find a new person that everyone has never heard of, so in the early days of starting a business, Guan Yuxiang only produced some simple cans for some small manufacturers to use. There is no market for Guan Yuxiang's products. Without market, there is no economic income. Without economic income, there is no money to improve the environment and products. But then the opportunity came.
Red Bull needs a qualified packer to cooperate when it enters the mainland market at this time, but the required product quality is particularly demanding. Guan Yuxiang knows that victory or defeat is crucial. If he can cooperate with Red Bull, his products will open the market. If he doesn't cooperate this time, Olkin will have no money to spend.
Red Bull was a big brand before it entered the mainland market, and all packers wanted to cooperate with such a giant. The newly established Olkin has no advantages in capital, technology and word of mouth, but because of the high quality requirements required by Red Bull, few mainland brands dare to accept such a list.
However, Guan Yuxiang is not afraid. She ran back and forth in Red Bull headquarters for dozens of times, insisting on cooperating with Red Bull every time, and sinking into the sea every time. After 4 1 time, I don't know whether it was out of sympathy or respect for the spirit of an old lady or moved by her confidence, Red Bull Enterprise successfully signed a contract with Olkin.
This signing is a unilateral squeeze. Olkin company represented by Guan Yuxiang has been treated unfairly, but Guan Yuxiang has compromised because she urgently needs to open this bottleneck.
I finally signed a cooperation agreement with Red Bull, but later Red Bull wanted to go deep into the mainland and move to Beijing for development after a period of development. Everyone knows that the transportation of beverage cans is not simple and the freight is extremely high. Olkin, whose income is low, can't afford the freight from Shenzhen to Beijing, and Guan Yuxiang doesn't want to give up this big customer.
So Olkin came to settle in Beijing, and the domineering Guan Yuxiang said, Where is Red Bull and where is Olkin? Because of this resolution, many technicians left, but Guan Yuxiang did not give in or compromise, but pushed his way through the crowd and resolutely set up a factory 800 meters away from Red Bull.
At first, Guan Yuxiang just wanted to reduce transportation costs, but in the factory in Beijing, the cooperation between the two was closer, followed by Guangzhou and Hubei. By the time the third factory in Hubei was established, the two factories had been jointly built. At this time, Olkin became the most important partner behind Red Bull.
Since I started my business, I only make cans.
Guan Yuxiang's success is no accident. In the initial stage of cooperation with Red Bull, Red Bull proposed to use powder touch-up paint technology for welding, but all domestic companies adopted liquid touch-up paint technology. When everyone was frightened by this term, Guan Yuxiang came to Singapore with his son and spent a lot of money to bring this technology back to China.
When others thought she was going to eat red bull thighs for life, she once again spent huge sums of money to improve the quality of cans. In the internet age, in order to keep up with the times, he gave more stringent instructions to the technical department to prohibit all costs from keeping up with the times.
20 12, listed in Olkin. Besides Red Bull, which has the closest relationship with Olkin, there are other well-known brands. The old mode of following the trend is gone forever. Olkin now has many big brand partners and enjoys many patents, and even its economic strength is not what it used to be. As early as many years ago, Guan Yuxiang knew that he could not hang himself from a tree, so he contacted several partners. Because of her good reputation, other companies are willing to cooperate with her.
Up to now, Olkin has obtained many patents in this field, which greatly fills the technical gap in this field in China. He also invented a one-yard-a-can internet anti-counterfeiting technology. The progress of canned food industry can not be separated from Yuxiang's support. Every year, apart from normal expenses, he will invest heavily in research and development. There is no doubt that Red Bull needs Olkin, not Olkin needs Red Bull.
Fifty-five is the beginning, not the end.
Guan Yuxiang started her business at the age of 55, and no one knows what the purpose of an old lady who is over 500 years old is. I don't know if you still remember how the founder of Laoganma started his business, or the legend of Tao Huabi. Guan Yuxiang and these two people have one thing in common, that is, they both started their businesses in their later years and were successful. We all know that starting a business has nothing to do with age, but we have to admire that as a woman at that time, she made a decision to start a business at the age of 55. How much courage it takes.