The so-called "big IP" or IP still revolves around intellectual property rights. Intellectual property rights are monopoly rights, which help film and television companies to obtain monopoly interests. Intellectual property rights can generally be divided into copyright, trademark right and patent right.
Extended content:
Deep interpretation of IP;
1, well-known works are not equal to IP, which is the emotional carrier of users in market verification. High-quality works are only the starting point of IP, and it needs to go through many fields to have unlimited vitality.
2. The value of 2.IP comes from * * * construction rather than trading. Only by being around it and interacting with fans frequently under the mechanism of "* * * creating, * * * enjoying and * * * winning" can it ensure its impartial growth, and it is also a lasting carrier of fans' original emotions.
3. The ultimate goal of IP construction is to return to brand building, and to form something patented around this IP that is different from other IPS, so as to facilitate the generation of brand authorization income.