αntn is the Anta brand.
Anta Group is a comprehensive, multi-brand sporting goods group specializing in the design, production, and sales of sports shoes, clothing, accessories and other sports equipment. The company was founded in 1991 and listed in Hong Kong in 2007.
In 2018, Anta Group’s sales revenue exceeded RMB 40 billion, a year-on-year increase of more than 44.4%. In the first half of 2019, Anta achieved revenue of 14.8 billion, a year-on-year increase of 40%. After nearly 30 years of development, ANTA Group has transformed from a traditional private enterprise into a public company with a modern governance structure and international competitiveness.
Scientific research strength:
As early as 2005, Anta established the first nationally recognized enterprise technology center in China's sporting goods industry, and collected tens of thousands of Chinese products from time to time across the country. Human foot shape data in order to make a pair of sports shoes suitable for Chinese feet.
Today, its R&D expenses have increased from less than 1% of the sales cost to 5.8%. The design team comes from all over the world. It has also established R&D centers in the United States, Japan, and South Korea, and applies for several independent R&D patents every year. Ten. Independently developed scientific and technological achievements such as elastic glue, easy bending, energy rings, and flying weaving technology have also become the most popular products among consumers.
Anta’s approach:
1. Consumer-oriented.
2. Target market position.
3. Follow the example of contributors.
4. Innovation is the basis of survival.