vivo announced that it was suspected to build a car, and the official response
vivo announced that it was suspected to build a car, and the official response. Zhu Guitang, general manager of investment management of vivo, responded to the rumor of building a car on the afternoon of April 23, saying that so far, the company still hopes to focus on making mobile phones and surrounding ecological chain products, and vivo announced that it is suspected to build a car, and the official response. Vivo announced that it was suspected that it would build a car. The official response 1
There are so many technology companies that cross-border cars, so that the outside world is not surprised by their announcement of building a car. Instead, they are more concerned about the technology giants who have not officially announced the car.
At present, among the mobile phone manufacturers, Apple, Samsung, Huawei and Xiaomi have all announced that they will enter the smart car industry. It is not only a trend for mobile phone manufacturers to build cars across borders, but also manufacturers who have not officially announced that they will be forced to make cars, or whether they will be rumored to make cars.
apart from the glory of independence, among the top five domestic mobile phone manufacturers, only OPPO and vivo have no official announcement to enter the car-making industry.
At the end of last year, a rumor that "OPPO and vivo will jointly build a car, led by Duan Yongping, the godfather of OV" completely ignited the speculation of the two companies. However, OV quickly denied this rumor.
Not long ago, Chen Yongming, the founder of OPPO, said that "the necessity of building a car has not been found at this stage". On the other hand, OPPO has also published a number of smart car patents, which are considered by the industry to be "half-footed".
in contrast, in addition to responding to the rumor of "jointly building cars", vivo has been silent on the matter of building cars for a long time.
not long ago, vivo mobile communication co., ltd. published a patent named "automatic driving method, vehicle-mounted device, mobile device and vehicle-mounted electronic equipment", with the publication number of CN114261398A.
The method involved in the patent includes: receiving the first information sent by the mobile terminal under the condition that the vehicle-mounted electronic equipment and the mobile terminal are connected; According to the first information, controlling the vehicle-mounted electronic equipment to carry out automatic driving; The first information includes at least one of the following: first driving environment information and first driving information.
this patent was applied in September last year, and it was not officially made public until April 1st this year.
this is also the first patent published by vivo that contains "autonomous driving", which has triggered speculation in the industry that vivo will build a car in the future.
However, according to Time Finance, Zhu Guitang, general manager of vivo Investment Management, responded to the rumor of building a car on April 23rd, saying that up to now, the company still wants to focus on making mobile phones and surrounding eco-chain products. Zhu Guitang also said that he wants to focus on what he can do well as much as possible, which is from the perspective of ability.
In fact, if you look closely at this patent, you will find that although there is the word "automatic driving" in the description, it is actually more closely related to the vehicle. To be precise, it is to use mobile devices (such as mobile phones and smart watches) to control the car, and then let the car control automatic driving, but the patent itself only involves the communication link of the former, not automatic driving. The patent abstract also indicates that the patented technology belongs to the field of communication technology.
therefore, it is a bit far-fetched to insist that it has something to do with making cars.
It is worth mentioning that there was a gap of more than 2 days from the publication of the patent, the speculation of building a car began to ferment, and then the response of vivo, instead of the rapid rumor of "joint car building rumor" earlier.
perhaps it's a publicity stunt to respond after such a long interval.
In addition, Xiaomi's example also proves that mobile phone manufacturers' rumors are sometimes not so sensitive.
before the official announcement of building a car on March 31st last year, Xiaomi was repeatedly reported to have built a car, but Xiaomi always denied it.
Four months before the official announcement of building a car, Xu Jieyun, deputy director of the general office of Xiaomi Group, said in Weibo: "Just master one principle: anything that Xiaomi wants to build a car is false news."
On the same day, Xiaomi brand safety Weibo also forwarded Wang Hua, deputy general manager of Xiaomi Group's public relations department, to refute the rumor: Xiaomi has no plans to build a car, so I hope everyone will not believe it.
Later, as we all know, just four months later, Lei Jun announced that he would "put all his reputation in life and personally lead the team to fight for Xiaomi Automobile."
on the other hand, coincidentally, before Xiaomi officially announced to build a car, like vivo, there was not much accumulation in the field of building a car. The published patents related to car-making are also basically concentrated on the car, rather than the core technologies of car-making such as automatic driving, intelligent cockpit and three-electric system.
Therefore, although it seems that there is no reason to build a car in vivo now, Xiaomi's example proves that it is not surprising that any mobile phone manufacturer announces to build a car. Vivo announced a patent for autonomous driving, and the official response was 2
As early as the beginning of April, vivo announced a patent for autonomous driving. Tianyuecha APP showed that vivo Mobile Communications Co., Ltd. disclosed patents for autonomous driving methods, vehicle-mounted devices, mobile devices and vehicle-mounted electronic equipment, with the public number of CN114261398A. Many people speculate whether vivo is going to build a car like Xiaomi, and it is also going to take a share in the automobile industry.
According to Time Finance, Zhu Guitang, general manager of vivo Investment Management, responded to the rumor of building a car on the afternoon of April 23, saying that so far, the company still wants to focus on making mobile phones and surrounding eco-chain products, and from the perspective of ability, it wants to focus on what it can do well as much as possible.
it is understood that the patent applied by vivo emphasizes the connection function between the mobile terminal and the vehicle-mounted electronic equipment, and it does not involve the specific field of car manufacturing.
It is worth mentioning that at the end of last year, vivo held a developer conference. In terms of smart car, vivo continued the design concept of OriginOS on mobile phones, redefined and redesigned the card components of Jovi InCar on the car side, and brought Jovi Incar version 2., bringing users a brand-new ecological service and product experience.
Jovi InCar 2. has the functions of non-inductive connection, multi-screen linkage, car-home interconnection 2., two-wheeled vehicle interconnection, smart car keys and so on. At present, it has cooperated with 8+ automobile brands, covering 3W+ users in an all-round way, and active users use it for 9+ minutes on average every day. At the same time, the mainstream car manufacturers in vivo set up an open alliance of smart car associations to empower the whole industry and provide users with a more extreme car-machine interconnection experience. Vivo announced the patent of self-driving and suspected that it would build a car. The official response 3
New energy vehicles and smart cars are considered to be the next hot spots in the field of science and technology, and they are the battlegrounds for major technology companies. Especially for smart phone brands, many people think that they will all enter the automotive field. At present, Xiaomi has officially announced its entry into the automotive field. Although Huawei does not build cars, it cooperates with car companies and is determined to be the number one in the world. Recently, it has been reported that vivo wants to produce cars.
The reason why it came out in the industry that vivo wanted to build a bumper car was that an autopilot patent of vivo was exposed. Zhu Guitang, the general manager of vivo investment management, responded on April 23, saying: So far Vivo still wants to focus on making mobile phones and surrounding ecological chain products, and focus as much as possible on what can be done well, which is from the perspective of ability.
at present, vivo is mainly based on smart phones and surrounding ecological products, and has not yet entered the automobile field to build cars. Personally, I think that many of vivo's applications for autonomous driving patents play a preventive and protective role and plan for the future. We don't really want to enter the automobile field to produce cars ourselves.
In fact, with the development of the Internet, cars are more than just a means of transportation, just as mobile phones were more than just a means of talking. Interconnection between cars and mobile phones has always been the direction of efforts of mobile phone brands. vivo entered this field as early as 22, when Jovi lnCar car networking service platform was launched. The first batch covered more than 5 models of BMW, Mercedes-Benz, Audi and other brands. Vivo users can unlock the supported models through their mobile phones, use the mobile phones as car keys and so on.
I believe that in the future, vivo will do more functions in the interconnection between mobile phones and cars, which is also the direction that all brands are pursuing at present. Especially with the release of high-end business mobile phones such as vivo X Fold and vivo X Note, more business people will become users of vivo, and the needs of these business people must be met by vivo!