The history of this brand is quite shocking. A brand has been doing 1 14 years, which is really worthy of respect. It's not too much to blow it up. Let's share with you the development of this brand.
Vichta 1906 was born in England, so she started her bag career.
192 1 year, the first craftsman workshop was opened in Borgo del Fumo, Turin, Italy, where craftsmen had their own shop business.
Invicta invented the steel backpack in 1933, which was originally designed for mountaineering exploration, and launched the first advertising campaign in the same year.
1939 invicta invented and registered its patented modern wallet.
During the period of 1940- 1950, Vichta's backpacks and boots became standard military equipment.
During the period of 1950, Invicta * * registered 12 utility patents for belts and suspenders.
During the period of 1950- 1960, the end of World War II marked the arrival of a great production period. Invicta has expanded the range of sports equipment, including gloves, overshoes and boots.
During the period of 1960- 1970, Vichta climbed the Himalayas, Alps and Andes with the instruments of the bravest climber in the world. The most famous expeditions are Lixingkus, Marca lu shan, Anna Poorna and Cerro Tuo Lei.
1970-80, with the development of gloves specially designed for skiing, Vichta began to sponsor Gustav Toni, the alpine skiing champion known as the "Italian Avalanche", and the Italian skiing team has long been famous in the world, which also made Vichta's winter sports equipment a leader in the industry.
During the period of 1980, after the success of mountain backpacks, Vichta decided to give backpacks a new skill, that is, to transform a light mountaineering bag into a symbol of urban joy, which is actually the Italian spirit.
In 1980s and 1990s, with more and more athletes choosing Invicta, from Alberto Tomba to deborah compagnoni, the company provided technical gloves for 1000 ski instructors and 1000 world cup skiers.
During this period, Invicta promoted its products to outdoor accessories such as glasses, hats, ski racks and ski boots by virtue of its experience in producing mountaineering and adventure products.
During the period of 1990-95, millions of people chose invicta's backpack, and the brand became their way of communication. Therefore, invicta turned its attention to the production of clothing, shoes and leisure accessories, and published its first website.
1995-2005 invicta continuously introduces products with better performance to adapt its design to the changes of fashion, the development of media and new personal needs.
Invicta became a member of seven group in 2006. In the next few years, it will continue to be the benchmark brand for all those who love freedom, fun and color. This year is also the anniversary of invicta's founding 100.
20 16 invicta continues to develop products and a series of new projects, and looks forward to the future.
Today, because the future of Vichta is today. Today, we look forward to the most iconic backpacks and shoes, the things that we walked on the steepest mountains in the past, and the things that conquered our hearts. We keep shuttling between cities, traveling, being curious and having fun.