Huawei phones use the Leica trademark.
At that time, Huawei’s Kirin processor did not form a competitive advantage and needed time to polish it. In addition, domestic screen suppliers have not yet emerged, and there are few breakthroughs in battery technology. Therefore, the practical move is to improve the quality of mobile phone lenses and improve the quality of photography, which is also a high-frequency demand. Huawei is eager to join hands with top partners to introduce top camera technology to Huawei mobile phones. Huawei approached Leica as early as 2013. At first, Leica was not interested. After repeated negotiations, it finally agreed to cooperate.
Leica's history and status in the optical lens industry determines that it is expensive. The cheapest one costs tens of thousands of yuan, and nearly 100,000 yuan is normal. So, first of all, Huawei mobile phones are relatively expensive at 5,000 to 6,000 yuan, and they still have multiple cameras. How can they really use Leica lenses? Second, Leica’s production cannot support Huawei’s mobile phone shipments. Third, Huawei mobile phones do not use real Leica lenses, but they cooperate with Leica to help Huawei achieve strict image quality standards in terms of image quality adjustment, lens dimming, color restoration, etc. Huawei uses its own artificial intelligence, algorithms, etc. accomplish. The Huawei Porsche phone is not made by Porsche, either. Fourth, Leica has contributed a lot and its lens patent standards are involved, so the signature is appropriate.