? There is a word called subversion and innovation, which most people may have heard of or are familiar with. For example, the iPhone subverts traditional feature phones and opens the era of smart phones.
For example, Google directly provides services to advertisers, subverting the advertising industry.
Every innovator subverts his predecessors, and then he can open up his own blue sky. But innovation is not easy to talk about. Every step is not decided by patting your head. Innovation has its own laws and specific traps.
Let me talk about the misunderstanding of innovation first, so that everyone can have a better understanding of innovation. Some people think innovation is amazing. No one knows where the inspiration comes from. This seems a bit like metaphysics. This is the biggest misunderstanding of people. Innovation is not a magical thing, nor a patent of genius, nor is it mysterious. Innovation is everyone's ability.
? Innovation is to study demand, which must exist objectively, without imaginative imagination. Steve Jobs, the founder of Apple's mobile phone, is nothing more than studying people's demand for mobile phones, improving the way people use mobile phones, and replacing keyboards and pens with finger touch screens. He is also standing on the shoulders of giants to change smart phones.
The key is whether you can find the logic of this process, which requires the keen insight of innovators.
Next, let's talk about a book "Misread Innovation" by Kevin Ashton, who is known as the "father of the Internet of Things". He pioneered the concept of "Internet of Things" and devoted himself to the research of automatic identification system for 20 years. He initiated far-reaching innovation activities within large enterprises and founded new companies independently.
This book analyzes many great cases in the history of human innovation, restores the real process of innovation, tells where the simplicity and non-simplicity of innovation are reflected respectively, and expounds in detail the paths, ideas and methods leading to innovation.
Core content: The core idea is to break the myth that innovation depends on inspiration and genius, and reveal that innovation is a series of cyclical work, and the only way to innovation is persistent belief and practical action. Misread innovation is subtitled "Truth about human exploration, discovery and creation". The Chinese version of this book has 365 pages. I will tell the essence of this book in more than 8,000 words: break the myth that innovation depends on inspiration and genius, and reveal that innovation is a series of cyclical work, and the only way to innovate is perseverance and practical action.