1. Speed culture. Due to the popularity of the Internet, the competition of modern enterprises is increasingly manifested in the competition of talents and time. The intensity and speed of talent flow are getting faster and faster, the development time of new products is getting shorter and shorter, and the life cycle of new products is getting shorter and shorter, and customers not only need products with good performance-price ratio, but also expect to get "zero" delivery time or instant service through the Internet. This requires every employee to establish a good concept of time and be methodical and well-trained in managing time.
2. Learning culture. The total amount of knowledge is growing at an explosive rate, and knowledge is updated frequently like products, which makes the term and life cycle of continuous operation of enterprises face the most severe challenges. Training and learning are the main sources of motivation for enterprises to strengthen "internal strength" and development. Only through purposeful, organized and planned training and constantly adjusting the knowledge structure of talents in the whole enterprise can we meet such challenges.
3. Innovative culture. Innovative culture is to let every employee of the enterprise deeply understand the concept of "no one has me, no one has me, no one has me, and no one has me" and the rules of the game of "change if you are poor, change if you are good, and the general rules will last for a long time". We should have a sense of innovation in every link from the formulation of medium and long-term development strategy, market positioning, annual marketing plan, human resource planning to concrete implementation, and formulate and select multiple sets of contingency plans. One of the characteristics of the new economy is the creative economy. According to the needs of customers and markets, continuous innovation in products, technologies and services is the way for modern enterprises to survive and develop.
4. Virtual culture. The main feature of the new economy is that intangible assets account for more and more than tangible assets in various resources of enterprises. Virtual culture can be understood as a humanistic environment that increases the value of intangible assets through technical supervision bureau, patent office, internet and other media, such as intellectual property rights, patents, web pages and advertising of enterprises. Virtual culture makes the operation of enterprises have the characteristics of legal protection and flexibility, flexibility, cooperation, quick response and efficient output, and brings a lot of tangible assets to enterprises.
5. Integrating culture. The modernization of human society can be roughly divided into two stages: the first modernization is the transfer from agricultural society to industrial society, and the second modernization is the transfer from industrial society to knowledge society. The first modernization is the conquest of nature, while the second modernization is the integration with nature and related industries. In the second modernization, enterprises have gradually turned from vicious competition in the past to a new "co-opetition" relationship of both competition and cooperation, which requires enterprises to continuously integrate multiculturalism. This combination of multi-culture, cooperative culture and * * * enjoyment culture enables enterprises to break through the seemingly limited market space and social structure, realize resource reorganization with complementary advantages, and achieve "win-win" or even "multi-win".