Although the war brought serious disasters, it also promoted economic development. The beverage industry was promoted during the war, and the same was true for the four major beverages. The four major beverages were cocoa, coffee, and tea. Coke, in fact, under strict regulations, cocoa, coffee, and tea are also called cocoa in the beverage industry. Coke should be said to be one of the largest beverage manufacturers in the world.
The first three beverages are all made from plants. Coffee was also used as a medicine to treat diseases. The development history of Coke is a little different. In his previous life, he was a banned drink. of drugs.
John Pemberton was born in 1831. He was an American pharmacist. He served in the Civil War and was a veteran of the Confederate States of America. Because he was a pharmacist, he also made a living by making medicine after he retired from the army. While serving in the military, he discovered a plant called coca.
There is an alkaloid in the coca leaf, which is a central nervous system stimulant. The extracted cocaine is a very important narcotic drug. At the same time, the coca leaf is also one of the important components of the drug heroin. Although coca can relieve pain quickly, it can be addictive.
John Pemberton only regarded coca as a "special liquor". However, in 1885, when the United States issued prohibition, John Pemberton crushed the coca and extracted it. Liquid is extracted and made into a non-alcoholic drink. This drink can refresh people and reduce minor headaches. However, because it does not taste very good, many people use this drink as medicine.
In order to increase the taste, John Pemberton added syrup and water. With the flavor enhancement of the syrup, the drink tasted much better. While continuing to study, the assistant accidentally mistook soda water for water. After adding it, the taste was unexpectedly more exciting, and the first Coca-Cola was born.
But John Pemberton did not promote Coca-Cola on a large scale. Among them, Asa Candler, after tasting Coca-Cola, the businessman's vision told him that Coca-Cola would have great prospects, but he proposed When the patent was purchased, Pemberton refused, even on his deathbed, unwilling to hand it over.
In spite of the fact that John had a son, he was very good at gambling. After Pemberton passed away, he sold it to Asa Candler. Candler spent his life savings and bought it for $2,300. Candler began to wholesale the formula on a large scale. The price at that time was only 5 cents. It was only sold as a medicine. In the first year, more than 400 bottles were sold.
It was two American lawyers who really allowed Coke to show its potential. They proposed a new business cooperation method to Candler. Coke officially became a beverage. In World War II, in response to Eisenhower In response to General Er's call, the Coca-Cola Company guaranteed that every soldier anywhere could get a bottle of Coca-Cola at a price of 5 cents, regardless of its cost.
During several years of war, Coca-Cola alone occupied 70% of the market. After the end of World War II, the Coca-Cola Company developed international business. Currently, nearly 1.7 billion people around the world are drinking Coca-Cola, approximately With 19,400 bottles sold every second, Coca-Cola dominates the market.