What is the Internet?
Internet has different faces for different people, but in its original meaning, it should be the Internet.
From a technical point of view, it is a network system and communication tool that computers can access, appreciate, publish and browse information under certain rules (TCP/IP protocol). Among them, the software system is more important than the hardware system, because without a networked solution, the computer becomes a single electrical component.
From the application level, it is something that has nothing to do with the bottom of technology. Even before its birth, we had the concept of "network", such as interpersonal network, French network, power grid and so on. Anyone can use the internet to serve him, regardless of industry and identity. During the application process, he used the Internet to establish "electronic relations" such as information exchange and instruction operation with others.
Culturally, we can't deny that it is a new transnational, cross-racial, cross-ideological, cross-ethnic and cross-time cultural form. Although this tool can be used in the mother tongue, the language has been assimilated first. For example, simple words or "net language" appeared on the Internet, and English was used in more extensive communication, which affected the living habits of the new generation.
Functionally, the Internet can be compared with nuclear weapons, and its influence on the existing world is unprecedented. With the popularity of the global network, if people who are not illiterate can access the Internet, they can deeply intervene in life with the help of the Internet, and enterprises take the Internet as their nerve, the Internet will completely change our world. In short, the Internet is a civilized bulldozer, which will level the whole world. It is the seeder, propaganda team and manifesto in the information age.
What did the Internet do?
What did the Internet do? Bottom line: This is a revolution.
The first is the revolution of communication tools. In the past, the use of traditional letters and telegrams. It is shrinking rapidly, and it is only used in remote suburbs, rural areas or people without internet access; Similarly, long-distance and local calls will also be affected by software instant messaging tools. Moreover, in addition to immediacy, communication under the Internet mode also has rich legacy options.
Secondly, the cost of the pulverizer. For users, after the fixed cost of software and hardware and the cost of surfing the Internet, there is no need to spend money on some common information. For information providers, it is almost "zero cost" to copy information on the server (even the cost of CD-ROM is not needed), and it also uses the automatic processing mechanism of software to install clients or plug-ins (especially some rogue software) for computers surfing the Internet for free. Free e-mail and free service, etc. , are things that everyone is used to. The Internet has created a "meager profit" era that benefits the public.
Third, it has completely changed some traditional rules or business models. Some industries that use information asymmetry to make money from business opportunities, such as middlemen and information publishing agencies, are the hardest hit areas. They are forced to make money by spreading information instead of relying on advertising as a source of income, and the living space of some intermediaries has also been ruthlessly compressed. People who followed them turned to the Internet to build various professional service platforms, and the agency fee became a membership fee, which greatly reduced the transaction cost of society and fundamentally changed the service model.
It also sounded the death knell for various monopolists. Whether it is information, technology or commercial interests, it will be "exposed" under the Internet. After the information is completely occupied, the calls for the rule of law, equal opportunity and social democracy will form new information power, and the requirements for establishing new rules will be answered sooner or later. At the same time, we should also see that the Internet, like satellite TV, plays the role of grave digger in a closed system.
In addition, it completely changed the life of one-way information disseminators, replaced by diversified information sources and interactive communication methods. The information dissemination system, which is dominated by one flower and instilled with one-way information, is vulnerable under the Internet. The diversity and selectivity of information make it easy for listeners to produce comparison and new judgment ability. The Internet is a "herb garden", and blogs born from the Internet also make listeners become "communicators" and propagandists who influence others. For example, if you have problems in the future, you don't have to face experts, but search for the experience and solutions of bloggers who encounter such problems, instead of asking him about his identity and education, professional title and professional title.
It will kill our attention in the end. First, attention resources are scarce and submerged in the ocean of information, because our "memory" is not enough and we often "leak"; Second, attention gradually shifts, being controlled by oneself, and acting more according to one's own interests. If the dazzling political leaders who died in the world were still alive, they would be jealous of today's "super girls" or internet stars, because they are so sought after without using national resources, and their fans are from the heart.
In a word, the Internet is a seeder of information and an outspoken book of the new era.
Survival countermeasures under the network environment
No matter how experienced and knowledgeable we are, we have to bow to the Internet, because in the rapidly changing information world, our life value as individuals is declining. However, we are not willing to lose, we still have to struggle to find the survival countermeasures in the Internet age.
At the forefront of the countermeasures is "renewing ideas and emancipating the mind". Although our minds have been liberated for so many years, it is still not enough in front of the Internet. We should launch a new Long March in front of today's world and then take "technical" countermeasures. Emancipation, openness, learning, prudence, deliberation, discrimination, tolerance, openness, eclecticism, seeking common ground while reserving differences, efficiency and innovation should become new knowledge.
We may have to give up some prejudices and logical premises we believed in in the past. We have reason to believe that the Internet will increasingly subvert the existing "truth" and "stars", and will also produce new stars and new theories. Because the internet is too naked, the world is progressing too fast.
Say goodbye to the advertising era of "a thousand lies become truth". Under the information "sunshine" of the Internet, any advertisement without facts will not last long. The full distribution of information actually reduces the value of traditional advertisements, and it is difficult for searchers to "make false things come true" because as long as the search continues, the information will be updated or corrected. Therefore, enterprises that really do practical things have a good life under the Internet. The Internet is a place where everyone can advertise. When everyone has the right to advertise widely, the authority of advertising is offset.
We must rely on innovation and value-added to survive. The days of making money by publishing information content are over. We should learn to make money from patents, copyrights and other intellectual property rights. As far as information content is concerned, first-hand information should also be released at the first time. When doing anything, you should ask yourself what value-added parts you have done and what are the differences. Even in a word, you'd better say your own, don't always think about copying online, and do more meaningful and valuable things, that is, form your own competitiveness.
Cherish those passionate "network sense" and enthusiasm, and don't try to accomplish those impossible tasks. In the information age, the opportunity cost is high, and it is easy to produce "illusion". Irrational business behavior will make you exhaust everything. Because software is mainly a subjective behavior, software engineers are also used to creating the world with software. It should be noted that there are always windows that cannot be opened with web pages.
Gateway, like the national "customs", adheres to the security principle of distinguishing between inside and outside and classified management. Information is unbounded on the internet, because no matter personal secrets, business secrets or state secrets, their contents are easy to spread through the internet, and some online behaviors will also be leaked, so you may fall into the trap because of greed.
Be alert to the weaknesses in human nature and adhere to the consistency between online and offline. Although a dog will be treated as an adult on the Internet, we can't treat ourselves as a dog. "There are all kinds of dogs on the Internet, and the Internet is more free. If you like, you can throw away both Tao and Fa. " At the same time, we should also see that the "virtual" nature of the Internet will in turn promote "reality", that is, people's online behavior and psychological state can start offline behavior. If the weakness of human nature is allowed to indulge, it will inevitably amplify the wrong behavior in reality. In fact, you can leave data records when you do things with the keyboard and mouse, and the online world also follows the law of "If you want people to know, you must do it yourself".
Change our behavior habits. Look for the "net" in advance, put an end to the mistakes in information collection, identification and judgment, and maintain the sufficiency, authenticity and timeliness of information. Never listen to hearsay, advertisements or nonsense, and use a searcher to "look for the truth in the sand". In a safe situation, everything that can be done online is solved online.
Save marketing costs and start "customer initiative" marketing (symmetrically speaking, enterprises should call it "passive marketing"). Because the internet can "shop around" at zero cost, consumers' online word of mouth is more valuable. It's time to pick up the old saying that "wine is not afraid of the depth of the alley". With sufficient information, we can't imagine that customers can be fooled, that is, carpet advertising bombing can stun customers, and rational customers will use information search as a weapon to deal with huge advertising fees. Without "red flowers and green leaves", you can only live in advertisements. Today's plan is that enterprises should open all possible channels or channels so that customers can find you if they want to.
The free way of the internet has smashed the rice bowls of some industries, but it can also become a marketing weapon. Free of charge greatly reduces the overall transaction cost of society and fundamentally promotes the development of productive forces. Free is a kind of knowledge. In the long run, free is also a way of market introduction. Free will keep competitors and potential entrants away from the market, and will also make them lose their desire to create and lead a "white-handed" life, so that even if they are free forever, their free providers will always maintain their core competitiveness, not to mention that free on the Internet will not increase many new costs.
Put an end to bad network pastimes and be a "missile" with a goal in mind. Nowadays, many people regard surfing the Internet as a tool to kill time. Entertainment is too important in the allocation of time, and there is no clear goal. They are so busy in front of the computer that they don't know what they will do in a few years or what they want to do in the future. This is very dangerous. As for what your goal is, you need to solve it as soon as possible. Lack of strategy is the most fundamental failure.
Use the internet to acquire knowledge and ability. With the Internet becoming a worldwide library with massive information, it has endless information resources. While sighing at the ocean, I will send you a word: there is no end to learning, but you can "learn urgently, learn live and get immediate results."