What intellectual property rights may be involved in the normal production and operation of enterprises?
A: The intellectual property rights that an enterprise may usually involve in the process of production and operation in Zhi Zhi include patents (including inventions, utility models and designs), trademarks, copyrights and trade secrets.
How do enterprises apply for patents?
A: If an enterprise has the ability to write its own patent application documents and has its own talents who know both technology and law, it can write its own patent application documents and apply to the competent authorities for a patent. Because patent application is highly professional, involving legal issues and complicated procedures, if there are no qualified personnel, enterprises should entrust a reputable patent agency to apply for patents on their behalf.
How do enterprises determine their own technical protection strategies?
A: When developing new technologies or designs in the normal production and operation process, enterprises should analyze and study whether to apply for patents or protect them as trade secrets based on various aspects. Some technologies are suitable to be kept secret through security measures, such as those in the fields of medicine and chemical industry, which are usually difficult for others to crack. However, once the technology and products in the mechanical field are put on the market, it is usually difficult to keep them secret. Of course, some technologies can be protected by combining trade secrets with patents.
How do enterprises build their own brands?
A: A hundred years of brand building is not enough. Once it is destroyed, it will be more than enough. Enterprises must establish their own brand strategy and increase brand added value. Enterprises should choose good trademarks and trade names according to the characteristics of their products and services, and don't follow the trend, cling to famous brands and hitchhike. Register the trademark immediately after it is confirmed, and then accumulate goodwill bit by bit through publicity and use, and finally win the praise of consumers.
Copyright is infringed, how to seek relief?
A: Copyright has many rights such as reproduction, distribution, performance, exhibition and dissemination through information networks. After being infringed, you can take self-help or public relief. First, send a notice to the infringer, asking him to stop the infringement and take actions such as deleting and stopping distribution; The second is to seek public relief, complain to the copyright administrative department and ask for an investigation, or sue the defendant for infringement in court and ask the defendant to stop the infringement and compensate for the losses.
How do enterprises protect their business secrets?
A: Shopping malls are like battlefields. Business wars cannot be without secrets, and business spies are everywhere. Enterprises should establish rules and regulations and establish corresponding safety measures suitable for their own situation. For example, signing a confidentiality agreement with employees, important documents are kept by special personnel, and irrelevant personnel are restricted from entering confidential places, and important confidential information is kept by different people. If it is leaked, take immediate measures to limit the further spread of the secret.
What impact does the network era have on the protection of intellectual property rights?
A: The Internet era is a brand-new era, which has had a great impact on intellectual property protection. Network communication technology makes it easier for works to spread, but it also makes copyright infringement easier; E-commerce has brought many new features to trademark protection in cyberspace, and cybersquatting has also occurred from time to time. Domain name is not a traditional intellectual property right, but its essence is a commercial logo interest. After the domain name is registered, it can be submitted to arbitration or brought to court.
What should an enterprise do when it receives a business letter about intellectual property rights?
A: For many small and medium-sized enterprises, most of them can't have a special person to monitor their intellectual property rights. Therefore, whether its trademark has been registered by others, whether the trademark applied by others belongs to the same or similar trademark on similar goods, and whether its trademark right has been infringed; Whether one's patent or copyright has been infringed is usually not discovered in time. Therefore, after discovering the above problems, intellectual property agency companies will generally take the initiative to contact enterprises and discuss with them to protect their rights on their behalf. Enterprises should be cautious about the above-mentioned letters, because they are unfamiliar with the above-mentioned intellectual property agency companies and do not understand their practice ability and reputation. Once a dispute occurs, it may delay the enterprise's own rights protection. Intellectual property agencies with good reputation and high level will generally not undertake business through the above methods. Therefore, after receiving the above letter, the enterprise should consult its own legal adviser or professional lawyer before deciding how to deal with it.