Based on the opportunity of industry to seize the times
In 26, mobile phones were still under the rule of Nokia, and the communication media and communication speed at that time were very backward, which led to the asymmetry of information transmission, and there were many "small workshops" selling information from all walks of life in cities. At the same time, the bilateral trade between China and its three major trading partners, the United States, Japan and Europe, is also in a period of rapid growth. Seeing the opportunity brought by international trade and the single access to information for customers at home and abroad, Zhou Hua grasped the context of the times and founded his own trading company.
unlike small workshops selling information, Zhou Hua chose to enter the building materials industry at the beginning of her business. With excellent leadership and reasonable planning, Zhou Hua's trading companies have developed steadily, and some user demand information, local development information, and even some peripheral industry information have been accumulated, forming a huge building materials industry database. With a sharp weapon in hand, you can get twice the result with half the effort! During the five years from 26 to 211, the business of Zhou Hua's trading companies has gradually expanded to hundreds of countries in Europe, America, Asia and Africa, achieving a global scope.
and new opportunities have emerged in recent years. With honest management and professional service, Zhou Hua has established trusted cooperative relations with many customers. Many old friends, in addition to regular business dealings, will ask her for help in asking where to buy construction machinery, and some customers will even hand over the procurement to Zhou Hua. At that time, the country vigorously developed infrastructure and the real estate sector also entered the fast lane. Moreover, after 21, the construction machinery industry has developed well after the trough shock. Zhou Hua keenly seized the opportunity to enter the field of construction machinery.
The new product was well received at home and abroad
Although the opportunity seemed within reach, Zhou Hua still made a very comprehensive plan. She believes that at that time, in addition to foreign brands, there were many large-scale construction machinery main engine plants in China, mainly Sany, but the research and development and production of pile machine equipment could not keep up with the needs of the times, especially the application of some pile machine accessories, such as vibrating hammers, was slightly backward. Zhou Hua felt deeply: "I wanted to change the current situation of small vibrating hammers used in China and introduce more advanced, smarter and more environmentally friendly products to the market."
more importantly, at that time, the application of side clamp and vibration-free hammer in the international market was very mature. Especially for excavators, it can be perfectly matched without any modification, and it has low noise, low vibration, safety and environmental protection, and is very friendly to operators and residents around the construction site.
With opportunities, goals and market tests, Zhou Hua, which has always been vigorous and vigorous, immediately went into battle. In 211, Zhou Hua established An Teng Machinery Technology (Wuxi) Co., Ltd., and immediately started the research, development and manufacture of vibrating hammers. Relying on overseas senior engineers, Zhou Hua summarized and analyzed a large number of relevant data of overseas applications, and then combined with the investigation of domestic user needs, after six months, developed the first generation of vibrating hammer products. What's more worth mentioning is that this product has won more than 2 utility model patents and was quickly recognized by the American market. Zhou Hua remembers this vividly: "At that time, a customer in the United States bought one, then placed three more orders in less than a week, and because of the tight time, it was airlifted! The air freight cost more than 1, yuan. "
this kind of case often happens after the first generation vibrating hammer goes offline. This greatly enhanced Zhou Hua's confidence in products. Zhou Hua, which has been engaged in overseas trade for many years, has a mature sales channel and a reliable customer source, which makes this product sell very smoothly overseas and has a very good performance. In China, due to the immature opportunity of single sales, Zhou Hua chose to cut into the market by leasing, but the response was equally awesome! At that time, a client of a design institute rented a second-hand excavator equipped with a vibrating hammer produced by Zhou Hua Company, which was very practical. Finally, he bought the vibrating hammer together with the second-hand excavator! The customer gave a very high evaluation of this vibrating hammer: "I didn't expect that the construction equipment can achieve this level, which is safe, reliable, low-carbon, environmentally friendly, high-speed and efficient."
mutual recognition and cooperation can make "the best"
Zhou Hua is encouraged by the praise of customers, and it has strengthened the way to open the China market by leasing. At this time, choosing a strong partner has become the top priority of the next plan. According to the feedback from customers and the research information in the domestic market, Zhou Hua led the team to make some improvements to the product to make it more in line with the requirements of the China market. An excellent vibrating hammer must be matched with excellent host equipment. At the beginning of choosing a partner, Zhou Hua had a goal in mind. Because, in these years, when operating overseas trade, you can always see the fluttering Sanyihong in the construction sites of various countries. In this regard, Zhou Hua added: "In any corner of the world, as long as there is construction, you can see Sanyihong and Sany's crawler cranes, loaders, pile drivers and excavators. Even if you go to the port, you will find Sany's port machine."
after in-depth understanding, Zhou Hua feels that Sany is a China brand that really contributes to the world. Moreover, Sany's values of being a man first and then doing things and her corporate mission of changing the world by quality are also very consistent with her company philosophy. And Sany is also very recognized for the high-quality performance of Zhou Hua's vibrating hammer products, which can be clearly felt from the conversation of Sany's marketing representative Su Zong: "No matter the vibrating hammer developed by Zhou Head Office, it has a very high adaptability with our excavator and pile machine equipment, and the quality is very reliable, and the user's response is also very good!"
At the beginning of 219, An Teng of Zhou Hua and Sany Piling Machine negotiated the product, price, model and other aspects in just ten minutes, and reached a cooperation agreement to join hands. In just two years, An Teng, Zhou Hua, has owned 2 Sany rotary excavating machines and 2 Sany hanging pile machines for lease, and the excellent vibrating hammers have become a highlight of the development of these equipment. According to statistics, the turnover of supplying vibrating hammers to Sany excavator agents and leasing Sany pile drivers is about 5 million a year. In addition to the recognition of Sany's products, Zhou Hua is also full of praise for Sany's service: "Sany has made the service beyond measure! As long as there is a problem, no matter where the equipment is, their engineers will try their best to solve it in time without delay. Really achieved high speed, high efficiency and high quality! "
In terms of talents, products, innovation and service, An Teng Mechanical Technology has many similarities with Sany. Zhou Hua believes that talents are the cornerstone of enterprise development, excellent products are the key for enterprises to build brands, and innovation is the source of power to lead the industry and the future, so as to achieve a situation where people have no self and people have their own advantages, and service is another important aspect that can create value for enterprises.
At present, An Teng and Sany have entered the fast lane in cooperation. Facing the excellent development prospect of the piling machine industry, Zhou Hua has a clear plan for the future: "In the next 3-5 years, we will make An Teng the first brand of small vibrating hammers in China, and the leasing business will also form a scale, and gradually realize the development goals from small to medium and from medium to large. At the same time, improve the closed-loop system model from front-end to aftermarket, provide more professional services to customers and create more value. Strengthening cooperation with Sany Pile Machine is a necessary condition to achieve this goal. " (Please indicate that you see Daowang www.seetao.com) See Daowang Strategy Column Editor/Xu Shengpeng.