With the normalization of the epidemic, people’s awareness of family health protection has increased rapidly. For essential home appliances at home, more and more attention is paid to health functions. Healthy home appliances have become a necessity. As a leader in high-end home appliances, BSH Home Appliances focuses on "consumer demand-oriented" innovation and relies on strong innovative technology to create a series of home appliances that meet the health needs of consumers, leading a new trend of national health.
Health Large-capacity Refrigerator: Meets diversified and sophisticated storage needs
As an essential appliance for storing goods in daily life, the quality of the refrigerator is directly related to the quality of daily diet. As people's requirements for quality of life improve, the storage requirements for refrigerator ingredients are no longer satisfied with the basic "not bad", but have risen to the levels of nutrition, health, and original flavor. The enhancement of health functions such as sterilization and nutrition preservation has also become the focus of innovation for refrigerator companies.
BSH Home Appliances has always been committed to understanding the pain points and needs of consumers and innovating based on the actual needs of consumers. Bosch's Oxygen Clean side-by-side refrigerator is an innovative product launched in response to consumers' increasingly strong needs for sterilization and odor removal. It has the latest triple sterilization protection technology - Germany's Bosch patented precision odor detector can monitor food decay in real time and effectively remove odors, and the active oxygen net can quickly and effectively kill 99.999%* of bacteria, effectively solving the spoilage in the refrigerator , odor, bacteria and other food contamination problems. While sterilizing and deodorizing, this series of refrigerators also has three major breakthroughs in the nutritional preservation of food ingredients: Intelligent precision control of constant temperature in the entire space, keeping food materials in stable and safe storage conditions to reduce the growth of bacteria; Air-tight preservation The space can isolate water molecules and provide an ideal storage place for skin care products, health products and precious dry goods; the fresh moisturizing space and the fresh collection filter will maintain a high humidity environment for fruits and vegetables. At the same time, Bosch's exclusive ethylene remover will absorb the rotting process of fruits. The ethylene in it prolongs the shelf life. It also has a large capacity of 630L to meet consumer storage needs.
Dishwasher: Leading the new trend of health protection
If the strengthening of the health functions of refrigerators is the strengthening of people’s traditional health protection awareness, then the popularity of dishwashers is a reflection of people’s awareness of health protection. Further deepening the concept of healthy and quality life. BSH has been deeply involved in the dishwasher market for many years. It has always adhered to the direction of technology iteration based on consumer demand, closely followed the health needs of users, and continuously upgraded its products around health functions such as disinfection, sterilization, and antibacterial.
Take Siemens' flagship smart home dishwasher as an example. Its flagship cleaning and disinfection function that combines "high-temperature washing + multiple drying + enhanced sterilization" satisfies consumers' pursuit of health. It has an intelligent pre-wash 2.0 function that vividly simulates hand washing habits and fully rinses wet tableware in 15 minutes. It can be used for simple rinsing of lightly soiled tableware, fruits and vegetables. It is equipped with light-sensing technology, automatically determines the oil stain program on tableware, and intelligently adjusts the washing process. Achieve the ideal and efficient washing method without worrying about choices; the unique load sensing component can intelligently measure the weight of tableware, and the microcomputer controls the spray water flow, making washing more efficient. To meet the tableware cleaning needs of multi-person households, this dishwasher adopts a large space design and can wash 12 sets of tableware at one time, effectively improving washing efficiency.
Continuous innovation empowers consumers to live a healthy and quality life
The reason why BSH can continue to bring high-quality innovative products to Chinese consumers is because BSH insists on focusing on consumer needs. Orientation, and continuously increase investment in research and development. BSH’s public data shows that in 2021, BSH’s investment in R&D reached 755 million euros, an increase of 47 million euros compared with 2020, equivalent to 5% of total revenue. BSH has always believed that as long as it meets the needs of consumers and develops the products they need, it will win market recognition. And indeed it is. In 2021, BSH's revenue in the Chinese market increased by 17% compared with last year, making it the market with the largest revenue share in Asia and Africa. At present, BSH is still the leading foreign-owned home appliance manufacturer in China.
In the context of consumption upgrading, consumers have higher requirements for healthy living.
BSH is committed to long-term roots in the Chinese market, adhering to the concept of "in China, for China, and for the world", and continuously brings innovative products to consumers through technological iterations, consumer insights and other advantages to safeguard a healthy home life experience.