The company takes leading the industry and serving the country as the industry mission, adheres to the business purpose of taking technological innovation as the core and market demand as the guide, and adheres to the industrial development strategy of taking industrial magnetic application equipment as the field and electromagnetic metallurgical equipment as the core, further consolidating and strengthening the competitive advantage in the electromagnetic stirring business of continuous casting, making full use of the established technology and business foundation in the field of lifting magnetic equipment and magnetic iron remover products, and forming the continuous casting EMS industry as the core. With the complete business structure of magnetic lifting equipment and magnetic iron remover as wings, we will further strengthen the construction of four core competitiveness: business model, technology research and development, marketing network and execution, improve the company's overall anti-risk ability, strengthen international cooperation and participate in international competition, and strive to build the company into a strong country in the world industrial magnetic application equipment industry.
Second, the company's development and goals in the next three years
(A) the overall business objectives
After three years' development, the company strives to break through 500 million yuan in operating income and 1 2 in net profit, making the company a respected and steadily growing international leading provider of electromagnetic metallurgical solutions for continuous casting and the mainstream provider of lifting magnetic equipment and magnetic iron remover equipment.
(2) Specific business objectives
1, the business model continues to lead.
In the next three years, the company will strive to launch no less than 65,438+0 new products every year to keep the company's products leading. Through the continuous improvement of the electromagnetic metallurgical process database and the wireless remote real-time monitoring and diagnosis system for online running products, and the construction of the company's technical marketing and technical service team, the company will continue to consolidate the continuous innovation and leading edge of the business model of value-added services with product leadership as the core, the overall solution based on the electromagnetic metallurgical process database as the penetration and the remote real-time monitoring and diagnosis system as the support.
2. Continuous technological innovation
In the next three years, the company will strive to complete the construction of Hunan Metallurgical Electromagnetic Equipment Engineering Technology Research Center, Zhongke Electrical Control Engineering (Changsha) Research Center and Hunan Magnetic Equipment Quality Supervision and Inspection Center Laboratory (I); On this basis, we strive to carry out the preliminary work of Zhongke Electric Beijing Research Center and the National Metallurgical Electromagnetic Equipment Quality Supervision and Inspection Center, and achieved initial results. The company plans to invest no less than 5% of the company's operating income in technology research and development every year, and obtain no less than 4 national patents every year. Through the introduction and training of talents, we will establish 1 technical leaders in the fields of electromagnetism, electricity, software/communication, metallurgy, etc., and accelerate the extension and in-depth expansion of the company's technological innovation.
3. Product upgrading and product application field expansion
In the next three years, the company will take the smooth implementation of the investment projects with raised funds as an opportunity, adhere to the industrial development strategy with industrial magnetic application equipment as the field and electromagnetic metallurgical equipment as the core, further improve the product layout with continuous casting electromagnetic stirring as the core and magnetic equipment and magnetic iron remover as the wings, increase the proportion of high-end products and maintain the leading edge of the company's products.
At the same time, the company will actively expand the application field of electromagnetic metallurgy technology, and complete the development of electromagnetic metallurgical products in the field of non-ferrous metals (aluminum, etc.) through continuous innovation. ), continuous casting tundish and molten steel inspection, and strive to initially establish a product layout with electromagnetic metallurgical products as the core and lifting magnetic equipment and magnetic iron remover as the two wings by the end of 20 12.
4. Improve domestic marketing/service capabilities.
In the next three years, the company will set up marketing and service centers in Shenyang, Tangshan, Jinan, Nanjing, Shanghai, Beijing, Chengdu, Guangzhou and other major steel-producing cities to improve the company's sales and service network and improve the response speed to customer requirements.
5. Accelerate international operation.
In the next three years, based on the Indian office, the company will complete the distribution of marketing and service networks in Ukraine, Russia, Brazil and other countries, and at the same time explore markets such as South Korea and North America, and strive to make the international business account for more than 65,438+00% by 2065,438+02.
At the same time, through external introduction and internal training, 3 ~ 5 international management talents have been obtained.
6. Seize the opportunity of industrial M&A and realize leap-forward development.
After years of development, Yueyang, where the company is located, has formed the largest industrial cluster of industrial magnetic application equipment in China, with a complete upstream and downstream industrial chain of industrial magnetic application equipment, with obvious industrial agglomeration effect and obvious advantages of relevant policies and supporting measures. Therefore, the company has good operating cost advantages such as technical personnel, industrial facilities and information. The company has initially met the conditions for implementing foreign mergers and acquisitions in terms of brand, capital strength, technical strength and management ability, and will take this issuance and listing as an opportunity to carry out industry mergers and acquisitions according to the layout and planning of the company's development strategy under the premise of maintaining the rapid development of existing production and operation, so as to achieve leap-forward development.
7. Promote the implementation of the company.
In the next three years, the company will continue to promote the introduction and training of talents, the overall improvement of management and the shaping of corporate culture, and provide talent, system and cultural guarantee for the continuous improvement of the company's execution.