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1. 197 1 year, because the goddess of victory named Nike has a pair of dancing wings, student Caroline. Davidson designed the first Swoosh logo, which is also an abstract expression of sports shoes.
2. 1978, Nike's Swoosh logo changed from a border to a solid shape, and appeared below the standard characters, which was more eye-catching.
3. 1985, symbols are combined into a square to form positive and negative effects.
4. Now, the Swoosh logo is used separately as needed.
Nike's explanation for this.
The Development Course of Nike Company
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● 1972, Nike was formally established. Its predecessor was the Blue Ribbon Sports Company invested by the current Nike President phil knight and Coach Bill Ballman.
● 1973, Perry Fang Ting, the record creator of the American 2000- 10000 meter run, became the first track and field athlete to wear Nike sneakers.
● 1978, Nike international company was formally established. Nike shoes began to enter overseas markets such as Canada, Australia, Europe and South America.
● 1979. The first Thaiwind running shoe with Nike patented air cushion technology was born. The first Nike clothing production line was put into production.
● 1980, Nike entered China and set up the first Nike production liaison office in Beijing. After that, Nike adhered to the concept of "local for local", not only introduced advanced technology to China, but also devoted itself to the cultivation of local talents, production technology and sales concept, taking local products and using local products, and made rapid development in China.
● 1996, Nike (Suzhou) Sporting Goods Co., Ltd., a wholly-owned subsidiary, was formally established in China, with its headquarters in Shanghai and branches in Beijing and Guangzhou (Hong Kong was incorporated into China District as a branch in 1 2002).
● In May 2002, Nike began to hold a 3-on-3 football match between Nike and Scorpion nationwide. Hundreds of youth teams competed for medals in Guangzhou, Shanghai, Beijing 14, 16 and 18 respectively. This is another great move made by Nike for the development of youth sports in China.
● In July 2002, Nike invited NBA superstar Vince, known as Dr. Fang? Carter came to Beijing. The purpose of Carter's trip is to support the youth basketball cause in China and spread the culture of "Let the guests go".
● In August 2002, Nike will sponsor a group of "street basketball teenagers" representing American free basketball culture to come to China to learn skills from their peers in China.
● In July 2002, Nike invited NBA superstar Vince, who was named "Dr. Fang"? Carter came to Beijing. The purpose of Carter's trip is to support the development of youth basketball in China and donate rebounds to chinese basketball association on behalf of Nike. In August 2002, Nike will sponsor a group of "street basketball teenagers" representing American free basketball culture to come to China to learn from their peers in China.
In China, Nike not only supports the development of football in China, but also pays attention to the development of teenagers. I launched a series of "My Dream" large-scale youth sports activities, and launched China 3-on-3 basketball match, Nike High School Men's Basketball League, Nike Youth Football Super Cup, 4-on-4 Youth Football Open and other activities.