Zhejiang Satellite TV’s Stars and Sea MV was plagiarized. How to effectively control plagiarism?
Recently, Zhejiang Satellite TV’s Xingchenhai MV was suspected of plagiarism and was discussed a lot by netizens. The plagiarism incident has made many people deeply aware of this. Whether it is in life or production activities, we will always see plagiarism. Xiao From students plagiarizing homework, to large-scale activities such as plagiarism, a plagiarism trend is emerging in the whole society. Therefore, it is very important to control plagiarism under such circumstances.
First of all, we must understand that the reason for plagiarism in activities like this is inseparable from fierce competition, and businesses plagiarize and imitate to take advantage of tricks. With the scale and industrialization of the film and television drama event industry, there are bound to be many problems in the development process. This type of industry itself has low technical content, and the market competition is becoming increasingly fierce. Therefore, some companies will inevitably opportunistically, plagiarize and imitate. Incidents of intellectual property infringement are becoming more and more serious, thus affecting the healthy and orderly development of the television industry.
The television industry is stuck in a vicious cycle of homogeneity and is difficult to develop. The TV industry has a low threshold, and there are countless TV column companies, large and small, competing to imitate everything from TV product technology, product scale, product colors to marketing channels. A large number of homogeneous products have entered the market, and dealers can only rely on price wars to seize the market. share. The biggest negative effect of the price war is that the overall core competitiveness of TV companies is lost, product innovation capabilities are poor, and the update speed is slow, which affects the progress of the industry and product quality, causing the TV industry to enter a vicious circle of product homogeneity.
Furthermore, the high cost of safeguarding rights makes companies let it go. For the current TV companies, the cost of rights protection is too high. Most of the time, "plagiarism" is left unchecked. Coupled with the influence of many comprehensive factors such as a weak awareness of rights protection, the entire TV industry has always had an indifferent attitude. In fact, as a TV company, you should know that in such fierce market competition, patents are an important part of the company's core competitiveness and are related to the life and death of the company. Therefore, it is urgent for TV companies to defend their rights.
Reject similar products and innovate unique products. It is necessary to develop unique products that are in line with the times. Only in this way can enterprises remain invincible in the ever-changing market competition. Similarity of products will greatly reduce consumers’ desire to buy. Enterprises should develop products from different angles so that each brand has its own masterpiece and can meet the needs of different consumer groups.
Raise awareness of rights protection and defend your own rights. Today, in a market environment where plagiarism is common, companies should increase their awareness of rights protection and be good at using legal weapons to protect themselves, so that companies can achieve long-term development.