wechat is the largest instant messaging platform in China, with more than one billion users, which has become the best foundation for entering various fields. Alibaba, built by Alipay, is also a strength in the industry. Its users are 1 million less than WeChat, but its operation in the financial field cannot be compared with WeChat. For example, the flower buds launched by Alipay are very representative.
"Flower Blossom" is a credit consumption product, similar to a credit card, but the credit card can be used all over the country. Flower beds can only be used in the "Ali Empire", because Alibaba is mainly engaged in e-commerce, such as Taobao and Tmall, and can use flower beds for consumption, which has the advantage of credit consumption.
In Alibaba system, there are two largest e-commerce platforms in China, Taobao and Tmall, which can support the application scenarios of flower buds. In addition, Hua Bai can also promote Alibaba's e-commerce platform. Because consumers can consume in advance and enterprises can expand sales, flower buds are the fulcrum of Alibaba system.
Ma Yun killed two birds with one stone by doing three things: First, consumers can shop without cash; Second, businesses can get more sales opportunities; Third, they can grab jobs in banks and keep some credit card companies out of the "Ali Empire".
wechat is different. Mainly social activities. There is no commodity empire like Ali. Just like the handling fee paid by a third party. Most of the benefits of credit consumption are given to consumers and enterprises, which is equivalent to letting others get married. Ma Huateng knows, so Tencent doesn't follow.
if wechat launches products like huahua, the application scenario is limited (AliPay's flowers are mainly used on Taobao Tmall, while offline stores have some support, but limited), then these two products are only participating in enterprises, not themselves. JD.COM also has its own IOUs, which may not necessarily support similar products launched by WeChat.
However, JD.COM is not far behind, because it is also an e-commerce enterprise, so JD.COM has launched the "White Strip". This also shows that the main reason why Tencent does not follow suit is that there is no e-commerce, otherwise Ma Huateng will not miss this opportunity.