The 21st century has entered the third decade. After the resolution of flagship TVs reaches 8K, the brightness reaches 4000 nits, the contrast ratio achieves HDR effects, and the color coverage is above 95 DCI-P3, TV panels The visual parameters that can be improved are increasingly limited, and the development of "next-generation" display technologies such as QLED and Micro LED is still stagnant. Where will high-end TVs go in 2021? Industry leader Sony has given its own answer through the just-released "XR cognitive chip" and BRAVIA XR series TVs.
Beyond artificial intelligence and restoring human intelligence
In recent years, the trend of artificial intelligence has swept the television industry, but it needs to be emphasized that the reason why the XR cognitive chip is called "cognitive chip" ” because it is fundamentally different from other “artificial intelligence chips” in the industry. Artificial intelligence chips from other manufacturers make single adjustments based on information such as picture brightness and color, while XR cognitive chips use machine learning to simulate the state of humans watching TV, allowing the chip to think like humans, thereby providing more Immersive sound and picture quality performance.
According to the description of the press conference, the XR cognitive chip will first divide the image into many areas, and then divide the segmented image one by one into areas including Visual elements, multi-layer information such as brightness, clarity, grayscale, color, etc. are then cross-analyzed on the image, and tens of thousands of complex calculations are performed in a fraction of a second to reproduce the human perspective and allow the TV to present Produce natural, realistic and deep images.
Of course, based on the cognitive intelligence and computing power of the XR cognitive chip, Sony has also comprehensively upgraded its image quality adjustment technology - it also has XR 8K/4K scaling technology, XR Terricolor Pro , XR contrast enhancement and other basic image processing functions, which can optimize the picture based on the 8K HDR standard from dimensions such as clarity, color, and contrast.
5.1.2 channel is the standard required for Dolby Atmos. With Sony TV's acclaimed "screen sound field", "magic frame sound field speakers", "multi-channel screen sound field" and other sound-generating technologies, the effect of integrating audio and video will be even more prominent, especially with the addition of overhead channels , allowing the BRAVIA XR series of TVs to replace the soundbar to a certain extent, which can be regarded as a disguised solution to Sony's series of black technology sound technologies and the problem of soundbars being difficult to survive, bringing a more immersive stereo surround sound effect.
Cognitive capabilities enable BRAVIA XR to be the first to enjoy 8K
road.
The problem of supporting TV performance and content standards has become a commonplace. 4K TVs are now fully popular. However, it was not until last year that China began to support 4K streaming content on a large scale. The next-generation console, which had high hopes, It is already a bit difficult to run 4K content smoothly under the pressure of light tracing. This year 8K TV will take over the banner of high-end TV, but it is obviously too early to talk about 8K content now. As for high-standard audio and video formats such as Dolby Vision and Dolby Atmos, they are limited by copyright and compatibility issues, and their short-term popularity is also far away.
For the industry, the lack of content will undoubtedly affect the promotion speed of new technologies and new models. For consumers, high-end products purchased at a high price cannot enjoy matching Content services are also very disappointing. And this embarrassing status quo is expected to end in front of Sony. Through the XR cognitive chip, BRAVIA XR series TVs can improve image quality by upgrading images of any resolution to 8K level, and upgrading audio in any format to 5.1.2 channels, alleviating the problem of missing high-standard 8K content. Thanks to the superb computing power of the XR cognitive chip, BRAVIA XR series TVs will have an optimized experience that is far better than previous 4K TVs.
I am moved by the continued leadership of technology without forgetting the original intention
Concepts such as "artificial intelligence TV", "AI smart TV", and "AI picture quality engine" are emerging one after another. In fact, Sony has never forgotten its original intention. The first TV chip was launched in 1997; the X1 series image processing chips launched in 2015 already have functions such as image recognition, intelligent analysis and independent optimization based on each object in the screen, and are guaranteed to be genuine. "Artificial intelligence chip", but Sony has stubbornly never conducted similar publicity to the outside world. , now it seems that it is the technical reserves that have always maintained a leading position in the field of image processing chips that give Sony such confidence.
The BRAVIA XR series of TVs, including the Huadi series 8K LCD TV Z9J, Huati series 4K OLED TVs A90J and A80J, and 4K LCD TVs X95J and X90J, are not only equipped with XR cognitive chips, but are also fully compatible HDMI2.1 high standard interface supports up to 4K 120Hz variable refresh rate, equipped with intelligent far-field voice function, and uses minimalist lines and unique bracket shape to minimize people's attention to parts other than the screen, allowing for deeper expression An immersive viewing experience.
I still remember that when he was at Sony’s Tokyo R&D headquarters in 2019, Mr. Ichiro Takagi, Vice Chairman of Sony Corporation, once said that whether it is LCD or OLED, it is difficult to present the best picture quality performance by relying solely on the panel. It is the important factor that determines the quality of the picture. The XR cognitive chip is Sony's "next generation" image quality image processing chip launched at the beginning of 8K. It shows a high level of understanding of audio and video processing, as well as the BRAVIA XR series' in-depth thinking on the TV development route. The most valuable existence in this era.