2. Physical layer of the product. This is the basis of the product. Refers to the tangible parts of products, also known as tangible products and physical products. It is a tangible part that consumers can touch and feel through sensory organs such as eyes, ears, nose, tongue and body.
3. look forward to the product. In other words, buyers usually want and default to a set of attributes and conditions for purchasing products.
4. Expand products. Also known as add-on products and extended products. Refers to the extra services and benefits that buyers get when they buy products.
5. Potential products. In other words, the part of the product that has the potential for change and improvement.
Extended data:
The product factors that affect the design of enterprise distribution channels mainly include the following aspects:
1, the value of the product.
2. Fashion of products.
3. The product is perishable.
4. The volume and weight of the product.
5. Technical and service requirements of products.
6. Seasonality of products.
7. Economic life cycle of products.
8. Use of products.