In fact, as early as 20 13, in order to compete with Xiaomi, which dominates the low-end mobile phone market, HONOR declared its independence and promoted the Internet market. Therefore, glory and Huawei are not the "father and son" that everyone thinks. In fact, they are more like "brothers". They all belong to Huawei terminals, forming a competitive relationship to a certain extent, just like different departments fighting for performance.
Glory: The logo design of all mobile phones is "HONOR" instead of "Huawei", and the boot screen is not a petal, which sets a distinct brand flag. Glory takes the young fashion route and pays attention to cost performance. The competitors are Internet brands such as Xiaomi, Meizu, Yijia and Nubia, and the target group is young people, especially college students. Pricing is usually below 3000 yuan.
Extended data:
Huawei and glory, independence and * * *
Glory and Huawei, as two brands of Huawei's consumer business, enjoy the technological innovation of Huawei Group from the lowest chips, algorithms and operating systems to communications, materials and terminal applications. In 20 19, Huawei spent1316.59 million yuan on R&D, accounting for 15.3% of the annual revenue, and accumulated R&D expenditure in recent ten years exceeded 600 billion yuan.
Global * * * holds more than 85,000 valid authorized patents, of which more than 90% are invention patents. The emphasis on R&D and large investment are directly reflected in the fact that the competitiveness of products is getting stronger year by year, which is the fundamental guarantee for the success of Huawei and Glory.
Baidu Encyclopedia-Glory
Baidu Encyclopedia-Huawei