1999, Volvo Group sold its Volvo car business to Ford Motor Company. 20 10 Zhejiang Geely Holding Group, a China automobile enterprise, acquired the Volvo car business from Ford and obtained the ownership of the Volvo car brand.
On 20 17 Guangzhou International Auto Show, Volvo officially released its brand-new domestic version XC60, and the whole department will launch T4, T5 and T8 power configurations and ***8 models. On 20 17 12.20, Volvo brand-new XC60 was officially listed in Chengdu.
Logo meaning:
19 15 In June, the name "Volvo" first appeared on a ball bearing of SKF and was officially registered as a trademark in the Swedish Royal Patent and Trademark Registration Office. Since that day, every group of ball bearings and roller bearings for automobiles produced by SKF Company have been marked with a brand-new Volvo logo. In Latin, "Volvere" is the infinitive of the verb "roll". For example, a pistol with wheels is called a revolver.
When using the singular form of the first person, the verb "Volvo" becomes "Volvo", and "I roll" means "I go forward bravely". So Volvo means "rolling forward". Now the Chinese name is "Volvo", and there used to be the Chinese name of "Regal".
Volvo logo consists of three parts: the first part of the circle represents the myth of Mars, the ancient Roman god of war, which is an ancient chemical symbol of iron-a circle with an arrow on it, and the arrow obliquely points to the upper right corner.
In western civilization, this is the oldest and most common trademark. It originated in the Roman Empire and is a symbol of three different concepts: Mars, Roman God of War and masculinity, thus reflecting the original origin between Mars and iron used to make most weapons at that time.
Because of this, this symbol has long been regarded as a symbol of the steel industry by countries all over the world, including Sweden. The reason why the brand logo representing iron is used in cars is to remind people of the Swedish steel industry with a glorious tradition, which is as powerful as steel.
The second part is diagonal, which is a diagonal ribbon on the radiator inclined from left to bottom to right. This ribbon was originally set up for technical reasons to fix the mythical symbol of Mars on the grid. Later, it gradually evolved into a decorative symbol and became the most obvious symbol of Volvo cars.
The third part is the registered trademark of Volvo, which is in ancient Egyptian font.