Case 1: There are more than 0/000 patents and more than 200 core invention patents. Is this the patent field? Super player? The technology accumulation of Jiuyang Co., Ltd. in 2 1 year covers all the core technologies of a soymilk machine. In the past ten years, Jiuyang has fought hundreds of lawsuits at home and abroad, but almost none of them have won, whether it is a domestic giant or a multinational company. The secret lies in the fanatical innovator Jiuyang using more than 1000 patents to make soymilk machine. From head to toe? If domestic and foreign enterprises want to enter the field of soybean milk machine, these patents can't be bypassed.
Case 2: The new ceramic foam filter can effectively remove or reduce the inclusions in molten metal, make the surface of metal castings smooth and reduce the rejection rate. A few years ago, a company in Shandong invited German scientists to conquer its key technology with an annual salary of nearly 10 million yuan, and invested tens of millions of yuan to build a new production line. However, when the product was exported, it was suddenly found that the international patent of this technology had been won by foreign enterprises, which meant that the export was blocked and the production line of tens of millions of yuan might be changed instantly? Scrap iron? .
You can travel all over the world with a patent, but you can't move without a patent? The case of one reverse and one positive magnifies the importance of patents. On various occasions, Li Haibo, director of Jinan Intellectual Property Office, often mentioned these two cases. He tried to tell the enterprise. China enterprises should grow and go to the international market, and don't forget innovation and patents, otherwise they will run naked in winter. ?
In Jinan and even Shandong, Jiuyang has set a benchmark for patent protection. Li Haibo thinks it's just a seizure? China Patent Gold Award? China enterprise Jiuyang shares? Kill a way with a patent? Typical case. Its patent strategy and practice provide a new perspective for the world to understand China enterprises.
Unbreakable patent of soymilk machine? Iron drum array?
1994, Wang, the founder of Jiuyang, invented the first intelligent soymilk machine in China, and applied for the national invention patent through the provincial and municipal intellectual property departments. During 2 1 year, Jiuyang obtained more than 2,000 small household appliances patents, including more than 200 invention patents. Among them, there are nearly 1000 patent applications for soybean milk maker, more than 800 authorized applications, more than 100 invention patent applications and more than 10 PCT international patent applications. This means nearly 1000 patents? Firewall? I have protected my soymilk machine.
Although it holds most of the patents of domestic soymilk machine, Jiuyang's attitude is to respect scientific research achievements and is willing to coexist peacefully with other enterprises. In Jiuyang's view, the stand-alone soymilk machine market can't do much. The more participants, the bigger the cake, the more competition and the faster the company grows.
However, when it is maliciously violated again and again, Jiuyang will take up legal weapons to defend its rights, which is the bottom line of the enterprise.
In recent years, Jiuyang has filed a lawsuit with domestic and foreign home appliance enterprises, and there is only one core, that is, soymilk machine infringement. However, let the home appliance giants at home and abroad compensate and let the infringing soymilk machine be removed from the shelf. Jiuyang has won many battles in patent infringement disputes.
When enterprises face strong competitors, Jiuyang Company relies on its confidence in its own technology research and development foundation and patent protection scheme, and relies on the objective review of judicial justice by people's courts at all levels and the Patent Reexamination Board of the State Intellectual Property Office, and often finally protects its intellectual property rights by means of reconciliation. This is the best result. Not only did the infringing enterprises taste the due price of not respecting originality and intellectual property rights, but also explored a new model of benign patent competition and industrial cooperation in the home appliance industry.
/kloc-will more than 0/000 patents be applied to soymilk machine? Parcel? In fact, any enterprise that wants to enter the soymilk machine industry cannot avoid these patents, so the confident Jiuyang is good at litigation. ? Some observers believe that Jiuyang won the lawsuit and the market, and 70% of the market share shows that Jiuyang enjoys patent protection? Sweetness? .
How to break through abroad? Patent jungle
As early as 2002, Jiuyang Soymilk Machine went abroad, and the first thing that came to mind was the patent.
Han Run, vice president of Jiuyang Co., Ltd. said: Without the protection of intellectual property rights, there is no right to speak in the local market. If China enterprises want to enter the international market, they should make forward-looking arrangements for independent intellectual property rights. ?
Therefore, Jiuyang registered its trademark in 50 countries and regions, including China Taiwan Province Province, China Hongkong, the United States, Canada, Singapore, Australia, Japan and South Korea, among which it was obtained in the United States, Singapore, Australia, Japan and South Korea? Madrid agreement? International registration has realized the self-protection of enterprises and laid the foundation for building a world brand.
In addition, Jiuyang has 10 invention patents that have been applied for foreign PCT patents and are protected by the patent laws of Japan, the United States, Canada, Australia and other countries.
Li Haibo, who has been engaged in intellectual property work for a long time, believes that the advanced deployment has enabled Jiuyang to take the initiative in the domestic and foreign markets, which is quite enlightening for domestic enterprises at present.
Where are the enterprises in China? Go out? In this process, the first problem is how to break through the careful setting of enterprises in various countries. Patent jungle? How to face the high patent fees advocated by patent holders and how to avoid the potential patent risks of competitors. Otherwise, will China enterprises become developed countries because of frequent patent fees? OEM? . ? Li Haibo said.
patent