Canton Fair paves the way for overseas channels.
First of all, when a reporter asked about your company's situation abroad, Feng Jun introduced: "Patriot's products are exported to North America, Europe, Southeast Asia and other regions. At present, Patriot has set up branches and offices in Singapore, India, France, Germany, Britain and Spain. Among them, Singapore Branch was established on June 65438+1October 65438+August 2003, which is the first overseas company of Patriot. The French branch was established in June 5438 +2004 10, and the Indian branch was established at the end of 2005. Up to now, dealer offices have been set up in Germany, Britain and Spain. "
"As for what kind of products sell well overseas, I think overseas consumers have shown great enthusiasm for Patriot's products. During Christmas 2006, Patriot digital photo frame and Ayane box have become the most popular digital technology Christmas gifts in Europe. In 2007, the overseas market performed well, the most representative of which was the order of 20,000 digital cameras from Spain in the previous stage, when European sales exceeded the domestic market for the first time. In Britain, the larger business is MP3, which has delivered 600,000 yuan, showing the potential of the European market. On the whole, Patriot's overseas market sales showed rapid and steady growth. In addition, at the ces and cebit exhibitions we participated in abroad, overseas partners and consumers were very interested in Patriot's brand-new innovative products, especially digital cameras, smart sticks, MP3 players, Ayane boxes and other products. At the same time, they also expressed a strong willingness to cooperate. "
He also stressed: "At the just-concluded Canton Fair, our products were also favored by Brazilian customers. Basically, every year, our company will attend the Canton Fair and gain a lot. Buyers from some countries and regions bought samples of Patriot on the spot and said that they would take them back to China to promote sales. Therefore, participating in the Canton Fair has far-reaching significance for consolidating existing customers and tapping potential customers. "
You can't eat it without technology abroad.
When talking about Patriot's greatest competitive advantage in foreign IT markets, Feng Jun said: "The principle of' high quality, high price and stable base areas' is our principle of entering overseas markets. We always insist on high quality and high price. Price is certainly one aspect, but it is not the decisive factor. The key lies in how to make products have leading core competitiveness through independent innovation, so that products have excellent quality and participate in international competition. "
"As a digital manufacturer with the highest market share in China, our export products can be said to be in a leading position in terms of comprehensive performance and appearance compared with the same industry in China. Compared with similar products abroad, it is not inferior in performance or appearance. Relatively speaking, our products have more advantages in technology and quality. At present, our company has more than 65,438+000 patented technologies. On the international stage, we have won many awards. For example, our digital watermarking technology has been internationally recognized. Mobile storage, MP3, MP4 and other products have always been at the leading level in the industry, especially storage king, which has won the first market share for many years with continuous technological innovation. " He also emphasized that you can't eat abroad without technology.
See the gap clearly and face the difficulties directly.
"Are there any shortcomings, what is it? What do you think needs to be done to improve competitiveness? " The reporter asked.
"In the process of expanding overseas markets, strategic cooperation is very pleasant. The biggest difficulty lies in market execution. First, talents; second, capital; third, when exploring the market, foreign partners and consumers often misunderstand China brand. Compared with other internationally renowned brands, there is obviously a big gap in our financial strength, which is also an important factor hindering internationalization. In addition, despite the efforts of many national brands and patriots, the recognition of China brand in overseas markets has improved, but in the market development, some foreign partners and consumers often encounter misunderstandings about China brands and products. It is too difficult to change this concept in the short term, and we can only gradually reach cooperation by persistence and quality. "
"If we want to improve our competitiveness overseas, the first thing is to continue to maintain the leading position in technology. The product is stronger and the design concept is more humanized, so it can last for a long time. Secondly, the aesthetics and publicity of products. Large foreign enterprises have many years of history, and their marketing concepts are very mature, so they can better explore and perceive the inner voice of consumers in design details. We must study hard at this point. " Feng Jun's pertinent answer made the reporter truly feel that the patriot of the national IT enterprise and the hero of China are really proud of it and admire it.
If you use a man, don't doubt him; If you doubt him, don't use him/if you depend on a man, trust him; If you can't trust him, don't rely on him
When talking about the experience of expanding overseas channels, Feng Jun's tone is very firm, "No doubt about employing people, no doubt about people! Overseas, we take decisive measures according to local market conditions and actual conditions, and give overseas branches full autonomy. In fact, they did a very good job. "
"Patriots can successfully explore overseas channels mainly by two points: first, independent innovation of products and maintaining excellent quality; Create and enhance brand value with the innovative thinking of1+1=1; The second is to promote the brand through effective cooperation and innovation, and cultivate users' good cognition of China brand. "
He also stressed that if any enterprise wants to open overseas markets in the shortest time, it must first see clearly its own company strength, establish its position in the international market, and subdivide overseas target markets, and try to provide products that some competitors rarely provide or do not provide to a certain type of customers as a supplement to meet their specific needs, and then provide products suitable for most customers after accumulating certain strength, thus improving its competitiveness in the international market.
a workman must first sharpen his tools if he is to do his work well
"IT is understood that many small and medium-sized IT enterprises in China have sold their products abroad, but the overseas sales channels are still very immature. Can you give them some simple advice? " The reporter asked.
Feng Jun said: "There is a very important' long-term rule' in the process of business operation, which I think is very suitable for the development of overseas markets. In the long run, the greatest value that an enterprise can create is to bring benefits to the whole society and the whole world. We can't just pay attention to the immediate gains and losses. We in China pay attention to' what we lose is what we get', which is actually the relationship between giving and getting. Giving is a necessary condition for getting, and you have to give to get a return. The longer you pay, the greater the reward. This is the power of persistence. "
"As far as the actual situation of these enterprises is concerned, I think we should choose companies that are familiar with the local market and have relevant experience at this time, especially companies that have sold similar products as overseas agents, and they will assist these domestic enterprises to explore the local market. At the same time, it is necessary to strengthen the training and management of overseas channel providers. " With the rapid development of IT industry in China, more and more IT enterprises have embarked on the channel transformation road of "basing on the mainland and looking overseas". From the fact that the number of IT enterprises participating in the Canton Fair is increasing year by year, IT can be seen that expanding and building overseas channels has become an effective way for many domestic IT enterprises to "seek development and innovation". So, do domestic IT companies that have gone abroad do well overseas? How do they sell overseas channels? ..... In this regard, the IT Business Network reporter called and interviewed Feng Jun, the president of Huaqi Group with rich overseas experience-
Canton Fair paves the way for overseas channels.
First of all, when a reporter asked about your company's situation abroad, Feng Jun introduced: "Patriot's products are exported to North America, Europe, Southeast Asia and other regions. At present, Patriot has set up branches and offices in Singapore, India, France, Germany, Britain and Spain. Among them, Singapore Branch was established on June 65438+1October 65438+August 2003, which is the first overseas company of Patriot. The French branch was established in June 5438 +2004 10, and the Indian branch was established at the end of 2005. Up to now, dealer offices have been set up in Germany, Britain and Spain. "
"As for what kind of products sell well overseas, I think overseas consumers have shown great enthusiasm for Patriot's products. During Christmas 2006, Patriot digital photo frame and Ayane box have become the most popular digital technology Christmas gifts in Europe. In 2007, the overseas market performed well, the most representative of which was the order of 20,000 digital cameras from Spain in the previous stage, when European sales exceeded the domestic market for the first time. In Britain, the larger business is MP3, which has delivered 600,000 yuan, showing the potential of the European market. On the whole, Patriot's overseas market sales showed rapid and steady growth. In addition, at the ces and cebit exhibitions we participated in abroad, overseas partners and consumers were very interested in Patriot's brand-new innovative products, especially digital cameras, smart sticks, MP3 players, Ayane boxes and other products. At the same time, they also expressed a strong willingness to cooperate. "
He also stressed: "At the just-concluded Canton Fair, our products were also favored by Brazilian customers. Basically, every year, our company will attend the Canton Fair and gain a lot. Buyers from some countries and regions bought samples of Patriot on the spot and said that they would take them back to China to promote sales. Therefore, participating in the Canton Fair has far-reaching significance for consolidating existing customers and tapping potential customers. "
You can't eat it without technology abroad.
When talking about Patriot's greatest competitive advantage in foreign IT markets, Feng Jun said: "The principle of' high quality, high price and stable base areas' is our principle of entering overseas markets. We always insist on high quality and high price. Price is certainly one aspect, but it is not the decisive factor. The key lies in how to make products have leading core competitiveness through independent innovation, so that products have excellent quality and participate in international competition. "
"As a digital manufacturer with the highest market share in China, our export products can be said to be in a leading position in terms of comprehensive performance and appearance compared with the same industry in China. Compared with similar products abroad, it is not inferior in performance or appearance. Relatively speaking, our products have more advantages in technology and quality. At present, our company has more than 65,438+000 patented technologies. On the international stage, we have won many awards. For example, our digital watermarking technology has been internationally recognized. Mobile storage, MP3, MP4 and other products have always been at the leading level in the industry, especially storage king, which has won the first market share for many years with continuous technological innovation. " He also emphasized that you can't eat abroad without technology.
See the gap clearly and face the difficulties directly.
"Are there any shortcomings, what is it? What do you think needs to be done to improve competitiveness? " The reporter asked.
"In the process of expanding overseas markets, strategic cooperation is very pleasant. The biggest difficulty lies in market execution. First, talents; second, capital; third, when exploring the market, foreign partners and consumers often misunderstand China brand. Compared with other internationally renowned brands, there is obviously a big gap in our financial strength, which is also an important factor hindering internationalization. In addition, despite the efforts of many national brands and patriots, the recognition of China brand in overseas markets has improved, but in the market development, some foreign partners and consumers often encounter misunderstandings about China brands and products. It is too difficult to change this concept in a short period of time and gradually reach cooperation only by persistence and quality. "
"If we want to improve our competitiveness overseas, the first thing is to continue to maintain the leading position in technology. The product is stronger and the design concept is more humanized, so it can last for a long time. Secondly, the aesthetics and publicity of products. Large foreign enterprises have many years of history, and their marketing concepts are very mature, so they can better explore and perceive the inner voice of consumers in design details. We must study hard at this point. " Feng Jun's pertinent answer made the reporter truly feel that the patriot of the national IT enterprise and the hero of China are really proud of it and admire it.
If you use a man, don't doubt him; If you doubt him, don't use him/if you depend on a man, trust him; If you can't trust him, don't rely on him
When talking about the experience of expanding overseas channels, Feng Jun's tone is very firm, "No doubt about employing people, no doubt about people! Overseas, we take decisive measures according to local market conditions and actual conditions, and give overseas branches full autonomy. In fact, they did a very good job. "
"Patriots can successfully explore overseas channels mainly by two points: first, independent innovation of products and maintaining excellent quality; Create and enhance brand value with the innovative thinking of1+1=1; The second is to promote the brand through effective cooperation and innovation, and cultivate users' good cognition of China brand. "
He also stressed that if any enterprise wants to open overseas markets in the shortest time, it must first see clearly its own company strength, establish its position in the international market, and subdivide overseas target markets, and try to provide products that some competitors rarely provide or do not provide to a certain type of customers as a supplement to meet their specific needs, and then provide products suitable for most customers after accumulating certain strength, thus improving its competitiveness in the international market.
a workman must first sharpen his tools if he is to do his work well
"IT is understood that many small and medium-sized IT enterprises in China have sold their products abroad, but the overseas sales channels are still very immature. Can you give them some simple advice? " The reporter asked.
Feng Jun said: "There is a very important' long-term rule' in the process of business operation, which I think is very suitable for the development of overseas markets. In the long run, the greatest value that an enterprise can create is to bring benefits to the whole society and the whole world. We can't just pay attention to the immediate gains and losses. We in China pay attention to' what we lose is what we get', which is actually the relationship between giving and getting. Giving is a necessary condition for getting, and you have to give to get a return. The longer you pay, the greater the reward. This is the power of persistence. "
"As far as the actual situation of these enterprises is concerned, I think we should choose companies that are familiar with the local market and have relevant experience at this time, especially companies that have sold similar products as overseas agents, and they will assist these domestic enterprises to explore the local market. At the same time, it is necessary to strengthen the training and management of overseas channel providers. " With the rapid development of IT industry in China, more and more IT enterprises have embarked on the channel transformation road of "basing on the mainland and looking overseas". From the fact that the number of IT enterprises participating in the Canton Fair is increasing year by year, IT can be seen that expanding and building overseas channels has become an effective way for many domestic IT enterprises to "seek development and innovation". So, do domestic IT companies that have gone abroad do well overseas? How do they sell overseas channels? ..... In this regard, the IT Business Network reporter called and interviewed Feng Jun, the president of Huaqi Group with rich overseas experience-
Canton Fair paves the way for overseas channels.
First of all, when a reporter asked about your company's situation abroad, Feng Jun introduced: "Patriot's products are exported to North America, Europe, Southeast Asia and other regions. At present, Patriot has set up branches and offices in Singapore, India, France, Germany, Britain and Spain. Among them, Singapore Branch was established on June 65438+1October 65438+August 2003, which is the first overseas company of Patriot. The French branch was established in June 5438 +2004 10, and the Indian branch was established at the end of 2005. Up to now, dealer offices have been set up in Germany, Britain and Spain. "
"As for what kind of products sell well overseas, I think overseas consumers have shown great enthusiasm for Patriot's products. During Christmas 2006, Patriot digital photo frame and Ayane box have become the most popular digital technology Christmas gifts in Europe. In 2007, the overseas market performed well, the most representative of which was the order of 20,000 digital cameras from Spain in the previous stage, when European sales exceeded the domestic market for the first time. In Britain, the larger business is MP3, which has delivered 600,000 yuan, showing the potential of the European market. On the whole, Patriot's overseas market sales showed rapid and steady growth. In addition, at the ces and cebit exhibitions we participated in abroad, overseas partners and consumers were very interested in Patriot's brand-new innovative products, especially digital cameras, smart sticks, MP3 players, Ayane boxes and other products. At the same time, they also expressed a strong willingness to cooperate. "
He also stressed: "At the just-concluded Canton Fair, our products were also favored by Brazilian customers. Basically, every year, our company will attend the Canton Fair and gain a lot. Buyers from some countries and regions bought samples of Patriot on the spot and said that they would take them back to China to promote sales. Therefore, participating in the Canton Fair has far-reaching significance for consolidating existing customers and tapping potential customers. "
You can't eat it without technology abroad.
When talking about Patriot's greatest competitive advantage in foreign IT markets, Feng Jun said: "The principle of' high quality, high price and stable base areas' is our principle of entering overseas markets. We always insist on high quality and high price. Price is certainly one aspect, but it is not the decisive factor. The key lies in how to make products have leading core competitiveness through independent innovation, so that products have excellent quality and participate in international competition. "
"As a digital manufacturer with the highest market share in China, our export products can be said to be in a leading position in terms of comprehensive performance and appearance compared with the same industry in China. Compared with similar products abroad, it is not inferior in performance or appearance. Relatively speaking, our products have more advantages in technology and quality. At present, our company has more than 65,438+000 patented technologies. On the international stage, we have won many awards. For example, our digital watermarking technology has been internationally recognized. Mobile storage, MP3, MP4 and other products have always been at the leading level in the industry, especially storage king, which has won the first market share for many years with continuous technological innovation. " He also emphasized that you can't eat abroad without technology.
See the gap clearly and face the difficulties directly.
"Are there any shortcomings, what is it? What do you think needs to be done to improve competitiveness? " The reporter asked.
"In the process of expanding overseas markets, strategic cooperation is very pleasant. The biggest difficulty lies in market execution. First, talents; second, capital; third, when exploring the market, foreign partners and consumers often misunderstand China brand. Compared with other internationally renowned brands, there is obviously a big gap in our financial strength, which is also an important factor hindering internationalization. In addition, despite the efforts of many national brands and patriots, the recognition of China brand in overseas markets has improved, but in the market development, some foreign partners and consumers often encounter misunderstandings about China brands and products. It is too difficult to change this concept in a short period of time and gradually reach cooperation only by persistence and quality. "
"If we want to improve our competitiveness overseas, the first thing is to continue to maintain the leading position in technology. The product is stronger and the design concept is more humanized, so it can last for a long time. Secondly, the aesthetics and publicity of products. Large foreign enterprises have many years of history, and their marketing concepts are very mature, so they can better explore and perceive the inner voice of consumers in design details. We must study hard at this point. " Feng Jun's pertinent answer made the reporter truly feel that the patriot of the national IT enterprise and the hero of China are really proud of it and admire it.
If you use a man, don't doubt him; If you doubt him, don't use him/if you depend on a man, trust him; If you can't trust him, don't rely on him
When talking about the experience of expanding overseas channels, Feng Jun's tone is very firm, "No doubt about employing people, no doubt about people! Overseas, we take decisive measures according to local market conditions and actual conditions, and give overseas branches full autonomy. In fact, they did a very good job. "
"Patriots can successfully explore overseas channels mainly by two points: first, independent innovation of products and maintaining excellent quality; Create and enhance brand value with the innovative thinking of1+1=1; The second is to promote the brand through effective cooperation and innovation, and cultivate users' good cognition of China brand. "
He also stressed that if any enterprise wants to open overseas markets in the shortest time, it must first see clearly its own company strength, establish its position in the international market, and subdivide overseas target markets, and try to provide products that some competitors rarely provide or do not provide to a certain type of customers as a supplement to meet their specific needs, and then provide products suitable for most customers after accumulating certain strength, thus improving its competitiveness in the international market.
a workman must first sharpen his tools if he is to do his work well
"IT is understood that many small and medium-sized IT enterprises in China have sold their products abroad, but the overseas sales channels are still very immature. Can you give them some simple advice? " The reporter asked.
Feng Jun said: "There is a very important' long-term rule' in the process of business operation, which I think is very suitable for the development of overseas markets. In the long run, the greatest value that an enterprise can create is to bring benefits to the whole society and the whole world. We can't just pay attention to the immediate gains and losses. We in China pay attention to' what we lose is what we get', which is actually the relationship between giving and getting. Giving is a necessary condition for getting, and you have to give to get a return. The longer you pay, the greater the reward. This is the power of persistence. "
"As far as the actual situation of these enterprises is concerned, I think we should choose companies that are familiar with the local market and have relevant experience at this time, especially companies that have sold similar products as overseas agents, and they will assist these domestic enterprises to explore the local market. At the same time, it is necessary to strengthen the training and management of overseas channel providers. "