Tetra Pak originated in Sweden and 1979 entered the China market. In 2004, Peking University Institute of Economic Law conducted a research on Tetra Pak, and the result was that Tetra Pak monopolized 95% of the aseptic flexible packaging market in China. With the rise of domestic packaging market, Tetra Pak's market share only dropped to 70.2% in 2009.
Tetra Pak has 39 sales companies, 42 packaging materials and capping factories and 9 filling machines and processing equipment assembly plants around the world. The company has 22,896 employees, and the annual net sales income of 201/kloc-0 is about103.6 billion euros. Tetra Pak's products are sold in 170 markets. 20 1 1 year, the company * * * produced167 billion packages, providing 75.6 billion liters of liquid food to consumers around the world.
Expand the advantages of tetra pak packaging;
Tetra Pak's environmental protection efforts always follow the "4R" principle, that is, renewal, reduction, recycling and responsibility.
From the use of raw materials, product design, production and operation to the recycling of packaging after consumption, everything revolves around renewable and reducing the impact on the environment, taking environmental performance as an important part of enterprise performance, being responsible for the natural environment and the public, and realizing real sustainable development.
After consumption, Tetra Pak packaging is a resource that can be 100% recycled. Through hydraulic pulping and aluminum-plastic separation technology, paper, plastic and aluminum foil in composite paper packaging can be completely separated, and the green recycling mode from resources to resources can be realized. Or through plastic wood technology, colorful music board technology, etc. , will be transformed into park guardrails, trash cans, tables and chairs, outdoor floors, paper, clothes hangers and other rich and practical environmental protection products.
R&D personnel in the factory account for 2/3.
From a technical point of view, tetra pak is a six-layer composite paper bag composed of paper, aluminum and plastic, which can effectively block air and light, and these are the killers of milk and drinks that are easy to deteriorate. Therefore, Tetra Pak makes the consumption of milk and drinks more convenient and safe, and the shelf life is longer, thus achieving higher packaging efficiency.
Tetra Pak has found a good balance between protecting functions and meeting emotional needs. Compared with plastic bottles and glass bottles, the volume ratio of brick pillow tetra pak is relatively large, and this packaging shape is easier to box, transport and store. Tetra Pak claims to have more than 5,000 technical patents worldwide, and 2,800 are under development and application. As an industry giant, Tetra Pak has never lacked the passion for innovation.
In fact, apart from product research and development personnel, Tetra Pak also has a large number of market researchers. In addition to providing equipment, packaging materials and technical services, Tetra Pak will also provide customers with fashionable packaging design suggestions and regularly publish reports on the dairy industry. "For example, if you want to make cheese, Tetra Pak will send experts who specialize in cheese to guide you, and it can provide whatever customers need."
Tetra Pak is more than just selling products. This modern business philosophy with the participation of the whole industry chain has won Tetra Pak the trust of more enterprises, but it has also laid the groundwork for the monopolistic behavior that may be triggered later.
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