In the Internet age, traffic is king. Whoever masters the entrance of traffic will have money. Therefore, Internet companies mainly rely on page views. Expand data
By studying BAT (Baidu, Ali, Tencent), TMD (Tencent, Meituan, Didi) and other typical internet companies, we can analyze many internet profit models, which are basically B2B, B2C, C2C, O2O and other models or their variants, as well as the recently very popular "sharing model". The characteristic of these models is that they all look free in the early stage and don't charge users much money. However, when the traffic becomes larger, the user base becomes more and more, and the user stickiness continues to improve, the profit of the Internet begins.
There are the following profit models, from the early days of the Internet to the present, for reference only:
1. Online advertising is the most important and common online profit model. Domestic better portals (Sina, Sohu, etc. ), including industry portals. And the profit model of most personal websites is the same, relying on other people's advertisements to survive. Emerging short video websites broadcast advertisers' online advertisements (Youku, Tudou, etc. ).) Waiting time before and after audio and video loading, social platforms can also advertise, such as Weibo and WeChat;
2. Downloading CRBT, MMS, SMS and other telecom value-added forms is one of the craziest online profit models in the early days. Almost every commercial website and personal website that ranks in the top 654.38 million in the world is getting economic returns through sp. At present, due to the restrictions of operators such as China Mobile, the profit rate has declined, and the market value of listed companies dominated by such models has shrunk;
3. Product trading websites: A. Selling other people's products through websites (C2C and B2C modes), such as Taobao (C2C) B. Selling the company's own products through websites and factory direct selling modes (including B2C and agents);
4. Provide unique resources, provide value-added services for members and make profits. This model is represented by Tencent (various members) and Alibaba (a model of B2B in China).
5. Online game operation, virtual equipment and props trading, etc. On behalf of: Netease and Shanda;
6. Search competition represented by Baidu, sogou, hao 123, product investment, classified websites and information integration, paid recommendation and profit extraction.
7. advertising companies. Advertising alliance website makes a profit by serving advertisers and webmasters and selling advertisements to earn the difference;
8. Enterprise information services. A. help enterprises build, maintain and promote websites; B. selling network products of major companies as agents; C. providing basic network services; D. Professional consulting company for network marketing planning and search engine optimization;
9. Financing UGC websites are generally user-created content. With community activity, it will naturally attract the attention of VC, but later it will be profitable through advertising, such as: beep; ;
10. The recruitment website provides accurate marketing services for enterprises by establishing a membership database. This is to provide a large number of potential candidates for some enterprises through a large number of network members. Representatives are: 51job;
1 1. Establish network products and earn income by selling products and services. For example, some information system vendors, by developing open source software or doing asp system services, these websites themselves are products and services. Netizens can buy some technical services, such as video conference system rental service. For example: Alibaba Cloud, Sound Network, etc.
12. Share the platform, advertise in the APP or portal, or import it into the mall, etc.
But at present, the most profitable Internet companies often master the core technologies, mainly in the form of advertising fees, selling technologies and services, and collecting patent fees. Internet is ever-changing, and various profit variants emerge one after another, and some even wander in the gray area of law.