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Summary of the first part (overview of the entire plan)
1. Brief description of the company
2. The company’s purpose and goals (market goals and financial goals)
3. The company’s current equity structure
4. Funds invested and their uses
5. Introduction to the company’s current main products or services
6. Market overview and marketing strategy
7. Introduction to main business departments and performance
8. Core management team
9. Description of company advantages
10. The company’s current capital increase needs to achieve its goals: reasons, amounts, methods, uses, repayments
11. Financing plan (fund raising and investment methods)
10 2. Financial analysis
1. Financial historical data (sales summary, profit, growth in the first 3 to 5 years)
2. Financial projections (the next 3 to 5 years)
3. Assets and liabilities
Overview of the second part
Chapter 1. Company introduction
1. The purpose of the company (company mission (expression)
2. Company profile information
3. Functions and business objectives of each department
4. Company management
1. Board of Directors
2. Management Team
3. External Support (External Personnel/Accounting Firm/Law Firm/Consulting Company/Technical Support/Industry Association, etc.)
Chapter 2, Technology and Products
1. Technology Description and Technology Holding
2. Product Status
1. Main Product Catalog (Classification , name, specification, model, price, etc.)
2. Product characteristics
3. Introduction to products under development/to be developed
4. R&D plan and time Table
5. Intellectual property strategy
6. Intangible assets (trademark/intellectual property/patent, etc.)
3. Product production
1. Supply of resources and raw materials
2. Existing production conditions and production capacity
3. Expansion facilities, requirements and costs, and expanded production capacity
4. Original main equipment and additional equipment
5. Product standards, quality inspection and production cost control
6. Packaging, storage and transportation
Chapter 3 , Market analysis
1. Market size, market structure and division
2. Target market setting
3. Product consumer groups, consumption patterns, consumption Analysis of habits and main factors affecting the market
4. The current market situation of the company's products, the market development stage of the product (blank/new development/high growth/mature/saturated), product ranking and brand status
p>5. Market Trend Forecast and Market Opportunities
6. Industry Policies
Chapter 4. Competition Analysis
1. No Industry Monopoly
2. Competitor market share from market segmentation
3. Main competitors: company strength, product situation (type, price, features, packaging, marketing, market share etc.)
4. Analysis of potential competitors and market changes
5. Competitive advantages of the company’s products
Chapter 5. Marketing
1. Overview
Marketing plan (region, method, channel, estimated target, share)
2. Formulation of sales policy (past/current/plan)
3. Sales channel, method, marketing Links and after-sales services
IV. Main business relationship status (agents/distributors/direct sellers/retailers/franchisees, etc.), qualifications at all levels
Recognition standards and policies ( Sales volume/receipt period/payment method/accounts receivable/freight method/discount policy, etc.)
5. Sales force situation and sales benefit distribution policy
6. Promotion and Market penetration (methods, arrangements, budget)
1. Main promotion methods
2. Advertising/public relations strategy media evaluation
7. Product price plan
p>1. Pricing basis and price structure
2. Factors and countermeasures affecting price changes
8. Sales data statistics and sales record methods, and calculation of sales cycle.
9. Market development planning, sales targets (short-term, medium-term), sales estimates (3 to 5 years) sales, share and calculation basis
Chapter 6, Investment description
1. Description of fund requirements (amount/period)
2. Fund use plan and progress
3. Investment form (loan/interest rate/interest rate Payment conditions/share conversion - common shares, preferred shares, optional equity/corresponding price, etc.)
4. Capital structure
5. Return/repayment plan
6. Description of the original liability structure of capital (time/conditions/mortgage/interest of each debt, etc.)
7. Investment mortgage (whether there is a mortgage/collateral value and pricing basis/pricing certificate)
8. Investment guarantee (whether there is a mortgage/financial report of the guarantor)
9. Equity structure after absorbing investment
10. Equity cost
11. Explanation of the degree of investor involvement in company management
12. Reports (regular reports and capital expenditure budgets provided to investors)
13. Payment of miscellaneous expenses (whether to pay Intermediary fees)
Chapter 7, Investment Return and Exit
1. Stock Listing
2. Equity Transfer
3 , Equity repurchase
IV. Dividends
Chapter 8. Risk analysis
1. Resource (raw materials/suppliers) risks
2. Market uncertainty risk
3. R&D risk
4. Production uncertainty risk
5. Cost control risk
6. Competition risk
7. Policy risk
8. Financial risk (accounts receivable/bad debts)
9. Management risk (including personnel /Personnel turnover/dependence on key employees)
10. Bankruptcy risk
Chapter 9. Management
1. Company organizational structure
2. Management system and labor contract
3. Personnel plan (staffing/recruitment/training/assessment)
4. Salary and welfare plan
5. Equity Distribution and stock subscription plan
Chapter 10, Business Forecast
Estimated company sales volume, sales volume, gross profit margin, growth rate, and return on investment for 3 to 5 years after the capital increase and calculation basis
Chapter 11, Financial Analysis
1. Sales revenue detailed statement
2. Cost and expense detailed statement
3. Detailed statement of salary level
4. Detailed statement of fixed assets
5. Balance sheet
6. Detailed statement of profit and distribution
7. Cash flow statement
8. Financial indicator analysis
(1) Indicators reflecting financial profitability
a. Financial internal rate of return (FIRR) )
b. Investment payback period (PT)
c. Financial net present value (FNPV)
d. Investment profit rate
e. Investment profit rate
f. Capital profit rate
g. Uncertainty analysis: break-even analysis, sensitivity analysis, probability analysis
(2) Indicators reflecting the solvency of the project
a. Asset-liability ratio
<p> b. Current ratio
c. Current ratio
d. Fixed asset investment loan repayment period
Part 3 Appendix
1. Attachments
1. Photocopy of business license
2. List of directors and resumes
3. List of main operating teams and resumes
4. Explanation of professional terms
5. Patent certificate/production license/appraisal certificate, etc.
6. Registered trademark
7. Corporate image design/publicity materials (Logo design, instructions, publications, packaging instructions, etc.)
8. Briefings and reports
9. Venue rental certificate
10. Process flow chart
11. Product market growth forecast chart
2. Appendix
1. Main product catalog
2. List of major customers
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3. List of major suppliers and dealers
4. List of major equipment
5. Site survey form
6. Estimate Analysis table
7. Various financial statements and financial forecast tables
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